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Raising Eyebrows: A Failed Entrepreneur Finally Gets it Right

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The often hilarious and sometimes poignant story behind Dal LaMagna's rise in the beauty industry. By the time LaMagna graduated from the Harvard Business School, his entrepreneurial activities—including operating discotheques in drive-in theaters, working with the 1960s musical teen sensations the Cowsills, and opening an ice cream parlor on the Venice Beach boardwalk—had landed him $150,000 of debt. Raising Eyebrows tells the story of how he finally succeeded. After years of failures and living pennilessly, LaMagna founded Tweezerman, one of the world's most respected, innovative and successful beauty tool manufacturers with over 40 million customers. A leader for socially responsible companies, Tweezerman became a success by making helping communities and caring for the environment everyday practices, not publicity gimmicks. Raising Eyebrows is full of inspiration, conscience, and good ideas for entrepreneurs and would-be entrepreneurs everywhere.

337 pages, Hardcover

First published October 18, 2010

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Dal LaMagna

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Displaying 1 - 5 of 5 reviews
Profile Image for Michael Lartey.
61 reviews7 followers
June 17, 2025
Dal LaMagna is a compulsive capitalist. A prodigy. A business-minded genius. From childhood to Harvard Business School, and beyond, his life is an entrepreneurial journey. Join Dal as he shares the sobering reality of his life as a businessman, and how he founded the Tweezerman company.
Profile Image for Mal Warwick.
Author 30 books491 followers
April 6, 2017
A Serial Entrepreneur Tells His Story, and It's Hilarious

Over the years I’ve participated in several surveys aimed at determining the characteristics of successful entrepreneurs. Finally now, after reading Dal LaMagna’s brutally honest memoir about his long, eccentric business career, I understand the one truly essential attribute an entrepreneur needs for success: chutzpah.

It was chutzpah that led Dal to organize a petition campaign about the oppressive noise overhead from the airport nearby — at the age of 8. It was chutzpah again when he set up a computer dating service as a college freshman, and when its collapse reflected poorly on the priests who ran the Catholic college, set up what apparently became Europe’s first computer dating service in Switzerland, where they had exiled him for a year. It was chutzpah when he applied to Harvard Business School with a long, detailed accont of the 16 unsuccessful businesses he’d started. And it was certainly chutzpah when he ran for President — of the United States! — in 2008. There is no end of chutzpah in this outrageously enjoyable story. And many of the anecdotes about the misadventures of this perennial class clown are downright hilarious. Dal himself even laughed about some of them!

Dal, who has been a friend of mine for several years, is best known to the public — at least to the eyebrow-tweezing public — as Tweezerman. By Dal’s account, the company of this name that he founded as he approached middle age, was his 17th business venture. The failure of the previous 16 caused him endless grief, lost friendships, and considerable debt. However, Tweezerman grew from a one-person operation in his 400-square-foot bungalow on Long Island into the leading brand in the beauty implements business, a staff of more than 100, a large wharehouse on Long Island, and a manufacturing plant in India, eventually resulting in a sale that made Dal a millionaire many times over.

Dal LaMagna practices what he calls “responsible capitalism.” In eschewing the more familiar term “socially responsible business,” which is widely used in Social Venture Network, of which Dal and I are both longstanding members, he seems to be emphasizing that running a business in a socially responsible manner is just good business and really not anything out of the ordinary. Except that it is, in an era when the ghost of Milton Friedman haunts Wall Street and Main Street alike.

Books of this sort are rarely so well written as Raising Eyebrows. Dal was wise to work with the partnership of Carla Reuben and Wally Carbone, whose mastery of organization and style is enviable. This book is not just instructive and insightful. It’s also fun to read.

Oh, and by the way: I’m way out of Dal’s league when it comes to chutzpah, but I’ve practiced it on many occasions by starting businesses or investing in companies on the spur of the moment based on instinct alone. And you know something? It’s served me well.

(From www.malwarwickonbooks.com)
Profile Image for Damien Franco.
61 reviews584 followers
April 11, 2011
The story of Dal LaMagna is an interesting tale of perseverance that takes you on a roller coaster of ventures and emotions. The story telling is well thought out and entertaining. The book feels genuine and you get a real sense that the person behind Tweezerman is someone whom you would enjoy sharing a drink and laugh with.
Profile Image for guiltlessreader.
387 reviews123 followers
September 9, 2016
I would treat this more as a memoir rather than look for solid business insight. While I thought this one was funny in places, it rambled and wasn't very focused. Full review on my blog Guiltless Reading.
71 reviews5 followers
December 7, 2010
If you know Dal, this is fun. It really has his voice, so feels like he's sitting in the seat next to you telling his story.
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