Planning & Growing a Business Venture: Venture Planning Field Guide (FastTrac Take Charge of Your Bu

by Richard H. Buskirk, Ewing Marion Kauffman Foundation, Kauffman Center for Entrepreneurial Leadership Staf

Planning and Growing a Business Venture, offers a practical, hands-on approach to entrepreneurship and leads students through the process of writing either a feasibility plan or a business plan. With over 400 pages of information, examples, and exercises, this text covers such topics as identifying business opportunities and concept development to market penetration and financial statements. In addition to traditional topics, this book expands your students' horizons through coverage of emerging entrepreneurial topics such as e-commerce, international business opportunities,

491 pages, Paperback

First published January 1, 2001

About the author

Richard H. Buskirk is professor of marketing at California State College, Fullerton. He earned his DBA at the University of Washington, and BS and MBA degrees at Indiana University. He wrote Principles of Marketing, and coauthored Management of the Sales Force, and Textbook of Salesmanship. Professor Buskirk is consultant to various firms on marketing and management problems, and is director of an electronics manufacturing concern and a chain of retail men's stores. Richard H. Buskirk, an educator, businessman and consultant who directed the USC entrepreneur program for 10 years. Richard Hobart Buskirk, American marketing educator. Member minority business opportunity committee Federal Executive Board; member planning commission City of Rancho Mirage, since 1994. Served with United States Navy, 1944-1946. Member Association Business Simulation and Experimental Learning (past president), Academy Management, The Springs Association (president 1992).