The New Science of Retailing: How Analytics are Transforming the Supply Chain and Improving Performance

by Marshall Fisher, Ananth Raman

Retailers today are drowning in data but lacking in They have huge volumes of information at their disposal. But they're unsure of how to sort through it and use it to make smart decisions. The result? They're struggling with profit-sapping supply chain problems including stock-outs, overstock, and discounting.It doesn't have to be that way. In The New Science of Retailing, supply chain experts Marshall Fisher and Ananth Raman explain how to use analytics to better manage your inventory for faster turns, fewer discounted offerings, and fatter profit margins.Featuring case studies of retailing exemplars from around the world, this practical new book shows you how · Mine your sales data to identify "homerun" products you're missing· Reinvent your forecasting and pricing strategies· Build end-to-end agility into your supply chain· Establish incentives that align your supply chain partners behind shared objectives· Extract maximum value from technologies such as point-of-sale scanners and customer loyalty cardsHighly readable and compelling, The New Science of Retailing is your playbook for turning all that data into a wellspring for new profits and unprecedented efficiency.

Genres: Business, Nonfiction

264 pages, Kindle Edition

First published June 22, 2010

Reviews

[Mailinh Hoang · Rating 5 out of 5]

This is a great read on the applications of analytics to manage the retailing supply chain. The content might be too dense for someone without prior knowledge of supply chain; but it's rightfully dense given the depth that the authors go into explaining the methodology and rationale behind the analytic tools. In that sense, the first read gives readers a high-level understanding, but to truly understand and know when to use these tools, this book requires subsequent closer read(s) and be referenced as needed.

[Frank Thun · Rating 5 out of 5]

Excellent read for Retail Experts. Analytical and number crunching. Specialized in that field, do not expect words on change management, motivation, leadership etc. Very specialized book which does a great job.

[Michael Fruergaard · Rating 4 out of 5]

215p