The Chef Architect: Concept Development & Design, College Textbook Edition

by Fred Raynaud

WACS Global Certified Master Chef, Fred Raynaud, shares insight and wisdom in this cutting edge book on concept development and restaurant design. Fred Raynaud tackles the subject by teaching the culinarian how to harness their inner designer and bring to life their concept. The Chef Architect takes you on the journey from ideation and product branding to design, development, and construction. In this College Textbook edition, Fred Raynaud explores ideas in New Product Development (NPD), Research & Development (R&D), menu engineering, ideation, and kitchen design. "Breakthrough begins with the foundation of desire and the pursuit of 'WOW,' the visualization of the end of the game where you win... it's the end zone dance, the standing ovation, the silence of a crowed so moved by the performance they become speechless...." This book is for the culinary student or professional that desires to hone their skill in restaurant design and concepting.

360 pages, Paperback

Published November 12, 2018

About the author

Fred Raynaud, wcmc, is a global Master Chef, prophetic revivalist, founder of Kingdom Wind Ministries. He’s a novelist, author, speaker, coach, and mentor, speaking to professionals and churches. Fred resides on Saint Petersburg, Fl, with his amazing wife Jan and devotes his free time writing to inspire.

To learn more about Fred Raynaud, CEC, CCA, visit:
Goodreads: https://www.goodreads.com/author/show...
Fred's page: http://raynaud.us
Facebook Fan Page: https://www.facebook.com/HealingRainKing
Publisher portal: http://seersgift.com
Kingdom Wind at https://www.kingdomwind.org
Facebook: https://www.facebook.com/FLRaynaud
Twitter: @SeersGift @HealingRainKing