Profitable E-Marketing: Success Strategies That Pay Off

by Al Bredenberg

A practical, non-technical resource for marketing professionals in companies of all sizes, Profitable e-Marketing provides proven successful techniques for integrating electronic media into your organization's marketing mix and capitalizing on the Internet's growing marketing opportunities. The book contains real world examples and case studies; checklists, forms, and charts; and will be updated through annual supplements.In short, this book offers marketing professionals a one-stop resource for guiding the company into a successful lnternet presence.

610 pages, Hardcover

First published May 1, 2002