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Summary of Rory Sutherland's Alchemy
Get the summary from Rory Sutherland's Alchemy
#1
We have to stop thinking about what people should want and start thinking about what people actually want. Only then will we be able to provide solutions that are truly beneficial to the public.
#2
The world is full of problems that require creative solutions. However, due to the limitations of the human mind, which are called confirmation bias and cognitive bias, we are often limited to seeing things from a narrow view that fits our logic.
#3
One way to increase the effectiveness of your experiments is to use a control group that does not receive the treatment you are testing. This way, you can compare the results of your experiment to a no treatment group.
#1
We have to stop thinking about what people should want and start thinking about what people actually want. Only then will we be able to provide solutions that are truly beneficial to the public.
#2
The world is full of problems that require creative solutions. However, due to the limitations of the human mind, which are called confirmation bias and cognitive bias, we are often limited to seeing things from a narrow view that fits our logic.
#3
One way to increase the effectiveness of your experiments is to use a control group that does not receive the treatment you are testing. This way, you can compare the results of your experiment to a no treatment group.
46 pages, Paperback
Published November 5, 2021
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Displaying 1 of 1 review
April 29, 2025
I read this stupid book over the weekend because my client asked me to and then they quit on Monday. I spent my weekend reliving Trump v Hillary for nothing
Displaying 1 of 1 review