Scriptwriting for High Impact Videos: Imaginative Approaches to Delivering Factual Information

by John Morley

Takes a process-oriented teaching approach as it guides the student step-by-step through the creative process. Provides examples, thought-provoking questions, and concepts to spark the imagination at every step. Reveals seven essential strategies for improving any video, and offers techniques for involving content experts and decision makers in the process while maintaining creative control.

272 pages, Paperback

First published February 20, 1992

About the author

John Morley, 1st Viscount Morley of Blackburn OM, PC was an English Liberal statesman, writer and newspaper editor. Initially a journalist, he was elected a Member of Parliament in 1883. He was Chief Secretary for Ireland in 1886 and between 1892 and 1895, Secretary of State for India between 1905 and 1910 and again in 1911 and Lord President of the Council between 1910 and 1914. Morley was a distinguished political commentator, and biographer of his hero, William Gladstone. Morley is best known for his writings and for his "reputation as the last of the great nineteenth-century Liberals". He opposed imperialism, the Boer War, and British entry into the First World War in 1914.

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