Essentials of Entrepreneurship and Small Business Management

by Norman M. Scarborough, Doug Wilson

This text provides the knowledge and tools readers need to launch a business so that it has the greatest chance for success.

The Foundations of Entrepreneurship; Inside the Entrepreneurial From Ideas to Reality; Designing a Competitive Business Model and Building a Solid Strategic Plan; Conducting a Feasibility Analysis and Crafting a Winning Business Plan; Forms of Business Ownership; Franchising and the Entrepreneur; Buying an Existing Business; Building a Powerful Marketing Plan; E-Commerce and the Entrepreneur; Pricing Strategies; Creating a Successful Financial Plan; Managing Cash Flow; Sources of Debt and Equity; Choosing the Right Location and Layout; Global Aspects of Entrepreneurship; Building a New Venture Team and Planning for the Next

For any person interested in owning, operating, and managing a small business. This text is also a useful reference for entrepreneurs and managers of small businesses.

Genres: Business, Reference, School, Entrepreneurship, Management, Business Strategy

630 pages, Paperback

First published July 1, 1997

Reviews

[Patti K · Rating 4 out of 5]

I read this for a class on forming a small business. It's an excellent resource. The layout is pretty easy to read and for a textbook, it wasn't bad. I liked that there were often 'entrepreneurial profiles' throughout each chapter and section, typically very relevant to the topic at hand. The chapter is both summarized at the beginning and end - the beginning gives you what you WILL be learning from the chapter (and should retain) and the end summarizes with more detailed blurbs and even questions.

Overall, a great book. The professor noted that he hoped we would keep the book; I know I will.

[Jon Chin · Rating 5 out of 5]

It's extremely useful and well-written.

[Lory Marshall · Rating 5 out of 5]

I actually enjoyed this one :-)

[Hunny · Rating 2 out of 5]

A good book to read

[Zarul Affendi · Rating 4 out of 5]

dwee

[Yu Sandar]

small business is important

[Ali]

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[Awais]

good

[Amanda Saxton · Rating 4 out of 5]

Well written, really easy reading for a text book and very helpful in terms of business terminology and application of the concepts.

[Phillip · Rating 5 out of 5]

well written and helpful book that helps entrepreneurs how to mantain or grow their businesses, also inspires aspiring entrepreneurs and equip them with vast knowledge on how to run busisnesses

[Muhammad Musa · Rating 5 out of 5]

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[Fredrick Kibuli]

none

[CRISTINA PEREGRINO · Rating 5 out of 5]

es un buen libro