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Evil Plans: Having Fun on the Road to World Domination

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The acclaimed author of Ignore Everybody is back with more irreverent wisdom, wit, and original cartoons. "It has never been easier to make a great living doing what you love. But to make it happen, first you need an EVIL PLAN. Everybody needs to get away from lousy bosses, from boring, dead-end jobs that they hate, and ACTUALLY start doing something they love, something that matters. Life is short." -Hugh MacLeod Freud once said that in order to be truly happy people need two the capacity to work and the capacity to love. Evil Plans is about being able to do both at the same time. The sometimes unfortunate side effect is that others will hate you for it. MacLeod's insights are brash, wise, and often funny.

192 pages, Hardcover

First published February 17, 2011

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1938 people want to read

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Hugh MacLeod

17 books133 followers

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Displaying 1 - 30 of 171 reviews
Profile Image for J.F. Penn.
Author 56 books2,233 followers
February 18, 2011
I needed this book today and Hugh delivered the jolt I needed to kick myself out of the creative doldrums. We all go through cycles of excitement, creativity and then the downer on the other side. This book will help you get into hyperdrive again. I had several ideas for new products as I read this book, and the pithy quotes are written in my diary as a reminder when I start to slip. If you want to be a global microbrand, read this book.
If you are miserable in your job, read this book.
If you haven't found your passion yet, read this book.
If you have your passion, you have a blog and a growing business, if you're already an entrepreneur - read this book.

I particularly relished "If ever there was a time to be over-extended, this is it" because I feel like I am constantly running to create more, experience more, share more but I love it. People always ask "why are you always working, have some fun" - but creation is fun and Hugh makes me feel like how I live is perfectly fine for mad-keen entrepreneurs. There is no balance. It's about finding what you love and going for it. No permission, just action. "Life is too short not to do something that matters." Thanks Hugh.
Profile Image for mlady_rebecca.
2,435 reviews115 followers
May 6, 2016
01/11/2011

I won this ARC through the Goodreads First Reads program. The actual book comes out in February.

This book landed on my doorstep today. I took it out of the packaging and read it cover to cover immediately. It was that good. (179 pages, if you were curious)

Have you ever picked up a book that explained what you, on some level, knew all along? Well this is like that. This is about those people who choose to do what they love and somehow make a living out of it. This is about those crazy geniuses and their evil plans for world domination. *g*

Personally, I had never heard of the author, Hugh MacLeod, before winning this book. But I know people like him. In fact, my celebrity crush is exactly that type of person. Although, "celebrity crush" seems like too narrow and shallow a term. In the chapter "Get other people to hate you" he explains it best:

But once your Evil Plan starts getting traction, you'll start noticing a much more polarized world begin to emerge. People who love what you do, and people who utterly despise it.

Why such strong feelings? Why the emotions? You're just doing your thing, they're just doing their thing, so what's the big deal?

Answer: Because a lot of people aren't actually doing their own thing. They're just trying to pay their bills, living paycheck to paycheck, payroll to payroll, promotion to promotion.

To some of these people your example will give them hope: "I may just be schlepping now, but one day I'll leave this cubicle farm and then go do something amazing!" Those people will love you and buy into your Evil Plan. Hell, some of them will even give you money.

But some people will hate your Evil Plan too, for no real reason. Envy? Jealousy? Of course. Your example is not giving them hope, your example is just making them more aware of their own issues and inadequacies. And maybe it's easier for them to attack you than attack their own demons. (pgs 116-117)


That's it exactly.

Not only that, but this "crush" is what Hugh MacLeod calls "a waker":

A waker is someone who is very good at waking other people up from their metaphorical slumber, temporary or otherwise.

Some people just have the gift. Being around them or their work just makes you feel more alive, more inspired, more motivated, more awake. The best wakers will make you do crazy ass things, like quit your boring job and start your own business, write that song, move to Thailand, forgive that someone who once hurt you, or finally tell that girl that you love her.

A waker reminds you on a constant basis just how alive you really are. (pg 168)


For me, my favorite waker, my favorite evil genius is Jared Leto of the band 30 Seconds to Mars. Go ahead and scoff, that just puts you in the category of people who are jealous of his success.

He could have written this book, or inspired it. It fits him and what I admire about him. From "doing what you love", to "doing something artistic every day", to "working your ass off", to "concentrating on giving". This is the view of the entrepreneur behind the artist.

For someone who's fascinated me for years, this has brought me further insight into how he thinks. Why he started a new task (charity work in Haiti) instead of taking a very well earned vacation. This way of living isn't about working hard until you hit a level of success, it's about continually working hard at multiple pursuits, but loving what you are doing.

For those who don't connect to Jared, I've discovered a few more "artists" I consider the same type of evil geniuses. The UK chef Gordon Ramsey. The celebrity matchmaker Patti Stanger. And my favorite urban fantasy author Laurell K. Hamilton. They all inspire that love/hate thing. They all appear to work their asses off. And they all seem to love what they do, and do what they love. And, most of all, they all approach life on their own terms.

Back to the book. Very easy to read. Cut up into short chapters so that you could read a bit at a time. But when the chapters are so short, you just want to go ahead and read just one more chapter before quitting. And a blink or two later, you've finished the book.

It made me cry from how inspiring and insightful it is. Strange reaction to a book from a self-processed cartoonist, I'm sure. But he does insightful cartoons that sum things up perfectly, as opposed to shallow cartoons that are "ha ha" and move on.

This is the perfect book for anyone contemplating a new career. For those brave enough, there is nothing more perfect than making your own niche and turning work into something you love.


01/06/2011

Cool. That's two books I've won this week - through Goodread's First Reads program. I'll have plenty of reading to do when they arrive. Got the email on 01/06/2011.
Profile Image for Wondra Vanian.
Author 63 books47 followers
January 31, 2016
Like many other so-called self-help books, it's just a bunch of bragging, hidden behind half-assed attempts to motivate others. Look at me, look at me.

Speaking of which... could this guy BE any more hipster? Yeah, okay, you were blogging before it was cool... AND?

Ugh. Name dropping. Look who I helped! Look who my friends are! Gag.

I don't agree that you should over-extend yourself – especially someone like me, who suffers from a mental health issue that would break me if I push too hard. Making yourself sick is not the answer and plenty of people can work with their mental illnesses and still be successful.

Fuck over-extending yourself. You don't have to do everything, every day – you just need to do something every day that matters.

At a basic, grammatical level, this needs just a little work. A good editor should have picked up any problem with tenses.

And, frankly, I don't know how this person became so successful selling their cartoons. They're not very good, in my opinion. I don't like the style at all.

Also, in the context of this book, many of the cartoons aren't relevant where they're used; they're basically filler because the author can't fill two whole pages per chapter. There's no MEAT to this book and that's frustrating.

I'm a little sad that this book isn't really about evil plans. Or world domination. Does that book exist? It should...
Profile Image for Book Him Danno.
2,399 reviews78 followers
March 10, 2011
I liked it. I need an evil plan, I need to start thinking about what I can do to make a difference in life and in my life especially. What can I give-away and back. Wakers, I want to be one. Haters, I want to have some of those(I think I may already(how exciting).) Life is for the living and taking a risk has never been easy for me, but I need to do what I need to do. I've written four books and only me and a close friend have read them. My friend wants me to do more then just write them and maybe now I will. Nothing is ever going to be perfect, but that is where the fun lies. How boring it would be, who would want to touch it, read it, look at it, eat it, if it were absolutely perfect? No one. I'm not perfect and neither will anything I produce. My blog, my kids, my cooking, my writing, and me, all works in progress. Like the book, 'Think Like a Black-Belt' says, "I can just try to be better today then I was yesterday."

This is a fun book and educational at the same time. I hope my senior in HS will read it next, I think he's creative at heart and working 9-5 may kill him. He's a thinker and a performer but working for someone else will be a challenge. I'm easily bored(ADHD maybe?) and so being a substitute teacher keeps that at bay, but it also limits my exposure to the students(which I love.) I think I may be settling because it is comfortable right now, but I really don't want to look back and wonder why I didn't step out of my comfort zone when I had the chance. Change is going to happen whether I like it or not, I may as well get started now.

Read this book and think about what you can do. The world is a changin', can you keep up? I won this on Goodreads giveaways.
12 reviews4 followers
December 27, 2015
I liked this book for the same reason that I like Seth Godin's The Dip. Both books are an antidote to that little voice in your head that questions why you're doing something different. Wouldn't it be so much easier to do what's expected? Why not just fit into the mold and sail toward a comfortable middle management type of position? Why can't you just be competent? that little voice asks. Why do you keep working on all of this other stuff? Well, for me, that other stuff is the only reason I go to work each day. I would love to dump the office and just do my thing in the middle of the Texas sticks, but, unfortunately, my work requires more than some drawing supplies and great ideas. I do the work that's required by my company to provide the opportunity to satisfy my creative drive.

Hugh's work, this book, his blog, his cartoons, offer steady reassurance that doing what feels right will not come easy, and that's what makes it worth doing. He presents a compelling vision that each of has the opportunity to do work that matters. The pursuit of this opportunity does not require a fancy degree or acceptance into a high profile internship. Just start doing it. It will take guts, passion, and a willingness to sleep rough on occasion, but a little sacrifice is not so bad if it means you get to keep doing what you love.

Mediocrity, meeting everybody else's expectations, that stuff is easy. Making a difference, doing something that matters, and following your own vision, that's tough. Hugh's book makes it a little easier.
Profile Image for Truly.
2,763 reviews12 followers
April 9, 2012
The Hun­ger to do something creative.
The Hun­ger to do something amazing.
The Hun­ger to change the world.
The Hun­ger to make a difference.
The Hun­ger to enjoy one’s work.
The Hun­ger to be able to look back and say, Yeah, cool, I did that.
The Hun­ger to make the most of this utterly brief blip of time Crea­tion has given us.
The Hun­ger to dream the good dreams.
The Hun­ger to have ama­zing peo­ple in our lives.
The Hun­ger to have the synap­ses con­ti­nually fired up on overdrive.
The Hun­ger to expe­rience beauty.
The Hun­ger to tell the truth.
The Hun­ger to be part of something big­ger than yourself.
The Hun­ger to have good sto­ries to tell.
The Hun­ger to stay the course, des­pite of the odds.
The Hun­ger to feel passion.
The Hun­ger to know and express Love.
The Hun­ger to know and express Joy.
The Hun­ger to chan­nel The Divine.
The Hun­ger to actually feel alive.
The Hun­ger will give you everything. And it will take from you, everything. It will cost you your life, and there’s not a damn thing you can do about it.
But kno­wing this, of course, is what ulti­ma­tely sets you free.

(terjemahan ada di halaman 11)

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Profile Image for Cheryl.
466 reviews3 followers
January 16, 2011
I got this book free through the Goodreads first reads program. It is not the type of book that I typically read. I was expecting something different, something a little more Dave Barry in nature. If your title is Evil Plans, then the plans should actually be evil! Evil in this sense is a misnomer, the author uses it as a stand-in for crazy, wacky, or selfish, which I don't think is an appropriate usage. Once I understood what the book was about, I started to enjoy it a little more. There are some great stories and some interesting points about the global marketplace, how to establish your own brand, and the potentials of microniches for generating income. He also had good points about the endless cycle of materialism, consumerism, and debt. I appreciated his point that artists and entrepreneurs are essentially the same. I came away more motivated to consider alternative methods of doing what I love to make some money. Really, it is an off-beat business or marketing book. I think it could be a fun addition to the reading list in several college classes.
Profile Image for Adoptry.
58 reviews
February 11, 2017
There are a few deep insights in the book on the value of creating a career that's independent of the goodwill of your boss or doing someone else's agenda. The book squarely fits into the "motivational" category - lots of what to do but really thin on how.

The first couple of chapters were poorly written but the writing did improve over the course of the book. The saving grace is that it is only about 80 pages so it can be completed quite quickly.
Profile Image for Justin Johnson.
Author 1 book6 followers
August 9, 2022
I love this book even more than I love his previous one (Ignore Everybody). I feel like he leveled up on this one. The personal stories were even more interesting in this one and the art work and funny messages got even better as well. Recommend this to any creative (professional or not) and even entrepreneurs. This books is a solid reminder that the money isn't and shouldn't always be your "why". Anything worth having is hard and demands consistency. And your "evil plan" should always stay true to who you are and never stray away from that for clients and algorithm purposes.
Profile Image for Kristen.
46 reviews
February 9, 2011
I won this book on the Goodreads Giveaways.

This book gives some good advice to people looking for a career change. It lays it all out in matter-of-fact kind of way and helps people realize their goals. The cartoons in the book were a mix of insightful and hilarious.

There were some problems with the book though. First, based on the title, I expected to be a bit more humorous than it was. It is actually a fairly serious advice book under a funny title. The second was that it seems to be a bit dis-jointed at times, as it jumps from topic to topic in no particular order.

Also, some of the advice I couldn't get behind. MacLoed states that if your boss isn't letting you work on your Evil Plan, then you should quit. Later on in the book he tells of a girl named Cindi who did just that, by going to live back home with her mom and taking a small job while working on her Evil Plan: however, he did not address what people should do if they simply cannot leave their job or take a job for less money while they are working on their Plan.

If you are looking for a new job or how to make some money doing something you love, then this is a good book to read.
Profile Image for Brian.
50 reviews5 followers
January 10, 2012
A picture is worth a thousand words and I find more value in each of MacLeod's drawings than in any (or all) of these chapters. My recommendation: read the blog and buy the cube grenades.
Profile Image for Yuen Tan.
127 reviews1 follower
March 23, 2020
Reading this right after the book on Digital Minimalism, I was trying to get a different view on (making a) living WITH technology.

High McLeod posthumous book has some good insights on how to make a living via blogs but I just did not enjoy reading this -
1. ebook version render the cartoons not legible
2. short pieces did not go in a recognizable sequence
3. There’s nothing Evil about making a living through doing things you love

Essentially, he advocates if you want to move out of the cubicle farms, find a purpose (passion/art), get a niche (global micro brand) and continue working on it.

For the microbrand, considered communicating conviction (benefit is secondary), tell a good story (avoid dinospeak/marketing talk) and has “sociality” baked in.

“It seems to me a lot of people of my generation are stuck on this high-priced, corporate, urban treadmill. Sure, they get paid a lot, but their overhead is also off the scale. The minute they stop tap-dancing as fast as they can is the minute they are crushed under the wheels of commerce. You know what? It’s not sustainable.”

“When life gets really tough, just remember the white pebble. Just remember who you really are (3 selfs - the person you think you are, the person other think you are and the person God thinks you are). Just remember the person that only God can see.”

“The internet has made it much harder to sell your customers metaphorically “middle seats”. And the punishment for trying to get away with it getting more and more swift and severe”.
Profile Image for Angela.
172 reviews1 follower
January 2, 2023
Why I'm interested in this book at the first place
Found this book on one the shelves of a public library in a mall, and so, I borrowed it.

What do I think of this book... now that I've done reading it
Phew! I almost give up reading this book. The cover undeniably cute, but unfortunately, could not bolster what the ultimate potential book could be.

From the theme focused throughout again and again in Evil Plans, this is for you who wants to venture into side hustle.


+
Highlights of my favorites:
My only favorite chapter, "Fill In The Narrative Gaps" about Andrew who's doing business in personalized pr0n.

Interesting much? I know.

-
The reading experience overall, I tuned out and speed reading to finish it up. I'm probably not the target demographic.

Get this
1. Fellow success seeker with aspiring side hustle, this book is for you.
Profile Image for Jakub.
270 reviews
April 11, 2019
Maybe I would like this book in 2010/11 and before I had kids etc And maybe I did as I have strange feeling that I already read it and if it didn't sick in my mind that means it wasn't worth it. And after reading it again (or for the first time) I don't think its worth it.

It's all about "old" - DO YOUR SHIT EVEN IF YOU DO NOT HAVE SOCIAL LIFE mantra that I'm not a fan of. What's the point of having mln in a bank account if I all can do with this money is to by coke and drink my self to death in loneliness? Or maybe I'm missing a point here?

However, some advice's in the book are good and worth repeating and doing. That's why 3 not 2 starts.
Profile Image for Kate Jenner.
113 reviews
February 1, 2020
Quote an inspiring book about starting up on your own. The Chapted 'Death by Stuff' certainly struck a chord. Essentially it says the earlier in your life you make the decision to do what you love ,the easier it is. People in their 30s and beyond often hate their work but love their 'stuff'. When I changed careers in my early 30s others said they wished they could, but they had no choice. Really it's the acceptance that "stuff" is so much less important than doing what you love. You have to decide which is more important and those people decided maintaining their lifestyle was more important than getting fulfillment through work.
Profile Image for Brenten Gilbert.
491 reviews2 followers
October 2, 2019
RATING 3.875 STARS

Another fun and inspiring book about striking out and hatching your "evil plan" - or life's calling - complemented nicely with MacLeod's enjoyable cartoons.

Not everyone will agree with everything here, but I think I can best sum it up in the most complementary way for MacLeod by simply stating that he is a "Waker".
Profile Image for Sorn.
17 reviews
December 3, 2021
อ่านหน้าปก แล้วดูสนุกดี เลยซื้อมา 🤣 คนเขียนเหมือนคุณลุงคนนึง ที่เล่าเรื่องชีวิต การทำงาน แง่คิด และสิ่งที่เผชิญมา กึ่งบ่น กึ่งเล่า 55 ชอบที่แต่ละบทมันสั้นดี ใช้เวลาแป๊ปเดียวในการอ่านเพลินๆ เล่มนี้คือเนื้อหาเบาๆ ไม่ต้องคิดอะไรมาก แต่แฝงด้วยการตั้งคำถามของคนเขียน

ปกติหนังสือที่คนเขียนทำงาน creative มาเนื้อหาจะประมาณนี้ คือคนเขียนจะทิ้งให้เราจินตนาการ หรือคิดต่อหลังจากอ่านจบแต่ละบท 👍🏻
Profile Image for Olivia Behjat.
133 reviews
July 21, 2023
Could not read the rest. I wasn't expecting much as this is quite a dated book, but can confirm it was lazy, sexist (a blonde on one's arm was referred to as a marker of success), and did not even have a cohesive narrative. It told you who to try and be, not what to do. And the success stories were, as sadly is true even with recent books, male and largely twisting luck into a virtue.
Profile Image for Mauricio Chirino.
123 reviews9 followers
October 10, 2023
Otro blog post glorificado sobre self improvement. Al menos tiene sus partecitas graciosas pero las enseñanzas se resumen en:

- No pongas todos tus huevos en una sola canasta
- Trabaja todos los días en tus proyectos pasión
- Haz pequeños aporte gratis al mundo creativo para crear lazos
- No importa cuán bueno sea tu producto, la única forma de destacar es mediante historias
Profile Image for Surattikorn.
125 reviews7 followers
November 21, 2023
⭐4

อ่านช่วงแรก ๆ ไม่ค่อยชอบเท่าไหร่
เพราะรู้สึกเหมือนเป็นหนังสือพวกที่บอกให้ทำตามฝัน
เพราะเบื่อหนังสือแนวนั้นแล้ว

แต่พออ่านไปซักพักผมรู้สึกชอบมากขึ้น
เพราะเจอประโยชน์ของมัน
หนังสือเล่มนี้น่าจะเหมาะกับคนที่ลงมือทำอะไรซักอย่างอยู่แล้ว
เอาไว้อ่านเพลิน ๆ และเลือกเคล็ดลับดี ๆ จากหนังสือ
มาลองใช้กับสิ่งที่กำลังทำอยู่ครับ
Profile Image for Agus Fitriandi.
Author 3 books1 follower
March 6, 2019
Buku ini benar-benar memprovokasi kita untuk segera keluar dari rutinitas karyawan yang membosankan. Dunia tidak semata-mata tentang uang. Dan kita ini diciptakan unik untuk sebuah tujuan: memberi value bagi lingkungan di sekitar kita.
Profile Image for Sheila Resari.
29 reviews2 followers
April 19, 2020
Maybe this would have spoken to me back when I was twenty-something and working at job that didn't seem meaningful in the grand scheme of things. I did find a gem on the very last page, so I'm glad I kept going; it was a very fast read--short, not much new, and fairly light on content.
Profile Image for readwithmi.
217 reviews
July 2, 2017
A really simple book that urges you to go and fulfill your Evil Plan. Felt like I already knew all the tips he gave. Wasn't that into this book at all and found it cheesy at times too.
Profile Image for Cody.
174 reviews1 follower
September 6, 2018
Good quick read, but incohesive. Good ideas and topics that each deserve their own book, but put together, didn't cone together for me.
Profile Image for Copper.
125 reviews
May 28, 2019
คล้ายอีกเล่มที่โด่งดังของผู้เขียนคนนี้ แต่เล่มนี้เรียบเรียงได้ดีกว่า
30 reviews3 followers
Want to read
June 16, 2019
I was fond of this book before I read it because I often come up with secret plans and clever tricks. I love it because I can. And it is so delicately and finely done. It's art within art.
Profile Image for Matt Blair.
137 reviews3 followers
November 1, 2019
I liked this one. A quick and charming read that will get you moving on some of your better ideas.
Profile Image for Roger.
15 reviews2 followers
March 24, 2020
This book may in fact lead to your own path. Or at least give you the feeling that no one cares and that doesn't matter. Sage advice.
76 reviews
April 7, 2020
Nice, fun and still very actual.
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