BLUF: Too much personal history from the author on the subject. Too much tangential information about subjects not directly related to the so-called "cultural history" of the subject. Too much information repeated too many times about the various cartoons and the studios that produced them. Oh and too much about the cartoons and not really enough about providing a full "illustrated cultural history" of the subject.
Review:
This is supposed to be the illustrated history of Popeye. This should have been titled, "Popeye, a history of his cartoons" for all the history that it gives towards that half of the subject. The author skips over the other half of the history of Popeye with his start as a secondary character in some comic strip and his various comic strip or comic book authors. The author gives a chapter to these gentlemen, but barely talks about some of the classic story lines that were created here that would see recreation later in the films and cartoons. After a chapter of "...and this comic artist was born here and took over from this other one on his retirement..." sort of information. The book begins to get into some serious detail and starts to tread into information overload as if all of a sudden the author found his muse with the cartoon version of the sailor.
Which must have been the moving pictures from the Fleischer Cartoons to the Robert Altman movie and a few attempts at revival in the late 80s with the various studios such as Fleischer which then became Famous and then Paramounts low cost cartoons and then Hanna-Barbara's take on the sailor. It is here that there is more details than one can deal with. From ramblings about the various types of afternoon kiddie shows, such as the comments about how every station in the 50s and into the mid 80s had a Bozo the Clown or Uncle Arty, even talking about which stations came out with the concept first. Since that sort of information is tangential to how these shows used the early Fleischer Cartoons and the later Famous and Paramount with minimum licensing fees, it is included but really why is it here for pages and pages instead of just a paragraph or two. There is also way too much personal injection by the author, at least in my opinion, about some of items covered. We will be rolling through the history of the various cartoon studios or the directors given in charge and what they did with the intellectual property, only to be interrupted by a page or two of a "there I was as a 6 yr old little boy when I had a chance to meet a live actor who..." or "but both me and my friends who were watching these shows as kids didn't....." and talking about some moment of the author's personal history with the shows. Which is interesting, but not for a page or more.
Even more annoying with the book that is supposed to be an "illustrated history" is that there is a large amount of ads from the magazines or media pushing the kiddie show hours, which as the author admits just recycled the 30s, 40s and on cartoons that were available for purchase. There is limited word space and photographs offered up to the various merchandising throughout the years and even worse is there is limited number of photographs of some of the actors, the artists (comic and cartoon) and even the producers that gave us Popeye. So there is little cultural history and more personal history of the author and his love for Popeye.
As I mentioned the author goes into information overload, with not only who all the cartoons and film sub characters were and main cast, but also runs through which cartoons they were in. Then repeats the information except in listing all the plot lines verbatim again in an appendix, of which he already covered in talking about the various studios production values and issues with society changes as Popeye was around. In the end I thought this was going to be an interesting book about a favorite cartoon star of mine, but it was by about the half way point a drag and I really had to push myself to finish it. This book needs a good editor if any other editions come out (and there should be because the author should talk about the reprints by Fantagraphics and IDW of the original strips and the later Bud Sagendorf strips/comic books all of which have come out since 2006), the editor needs to edit some of the details and personal trivia of the author out in exchange for more details on the history of the character and the people involved with him.
There is a good genesis of a history book here, but really needs to be worked on again in another edition to be more on target.