Going Global: How to improve digital marketing performance in any market on the planet

by Sarah Jennings

If you’re looking to grow your business internationally using digital marketing techniques, then Going Global is for you.This practical guide will teach

How to research, select and enter new marketsThe key elements of international SEO, paid media and social media successWhy you need to localise, not translate, your contentHow link-building and working with influencers varies internationallyCRO and UX techniques you can use across marketsPayment methods around the worldInternational ecommerce fulfilment challenges and how to overcome themHow to set global KPIs and how to measure the costly mistakes you need to avoid!

Kindle Edition

Published November 11, 2021

About the author

Sarah Jennings studied illustration at the University of Wolverhampton. Her style is loose, humorous, and textured, and she loves drawing, painting, and creating textures to use in her artwork. She lives and works in London.