This book shows those embarking on an illustration or graphic design career how best to put together an effective, professional portfolio. It discusses what to include and how to organize and display the work, and also advises on presentation techniques and self-promotion. Both print and virtual portfolios are covered.
Didn’t finish , not because it’s bad but because it no longer serves me as I’m in a different line of work right now. I’ll come back some time when I want to understand this better
Just like storytelling is important for brands, it is equally as important for creating your portfolio. The second edition of How to Create a Portfolio and Get Hired is a guide for graphic designers and illustrators. Discover how to put together a successful professional digital or print portfolio. Learn how to effectively organize and display your work, so that you tell the story of you.
This is not a book that’s overly preoccupied with style. As author Fig Taylor says,
“The world is full of coffee-table tomes that wax lyrical about the stylishness of contemporary design and illustration; this is, first and foremost, a book that’s concerned with content."
It is also a book about transition: the groundwork you need to lay in order to establish yourself in a chosen career.
The book is beautifully laid out. There are numerous Illustrative examples on how to put a portfolio together, in addition to, an overview of the range of options available to you. Quotes from key players offer soundbites of good advice. It includes information on research and cold-calling; good interview and presentation techniques.
“Those who phone have 95% done their homework. Those who email are 75% relevant. Post is worst; at least 60% is inappropriate.” ~ Martin Colyer, Art Director, Reader’s Digest
Inclusive, direct and informative. It's especially useful for those who have never built a professional portfolio and don't even know where to start. The book includes advices on preliminary preparation, presentation materials, portfolio building, self-promotions and interview tips for emerging graphic designers and illustrators. There are also sections for graphic novels, comics and game development. I found it mostly helpful and easy to follow. Though' I wish there had been more examples of actual physical portfolio books for preference.
Reading this book in 2019, it's very outdated with so much that has changed in the market and technology since it was written. Aside from that, the first two chapters were quite repetitive and confusing, not reaching any valuable conclusion. The second half was much more to the point, yet with quite some information that's no longer relevant in the present day. Since there's no newer version available of this book, I think finding some fresher resources will definitely be more useful.
I thought this book was very useful and goes beyond just creating a portfolio, in fact I thought that it could have given more advice specifically about portfolios, it's well worth reading though. I plan to go though it again and make lots of notes and a huge todo list!