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A business, a professional venture, a study course – it doesn’t matter what you do, sooner or later, the going gets tough. It could be a a situation in which it is worthwhile fighting, because you have the right resources to excel. Or it could be a Cul-de-sac, when things come to a standstill, giving no hope of improving. It is important to recognise the situation you are in and to choose whether you will stick it out, or quit, so that you have the chance to redirect your resources to a project better suited to you. The Dip, by Seth Godin, is a compact guide that effectively turns the concept of failure on its head, and helps the reader to weigh up all the pros and cons in order to work out whether they should give up, or see things through. What’s the ultimate aim? To renounce mediocrity and become the best in the world.
Learn the key ideas of the book by Seth Godin
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115 pages, Paperback
Published November 15, 2021