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The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego
Amazon Bestseller in Motivational Business Management, Business Marketing, Public Relations, and more!
As a thought leader, industry expert or business professional, you are driven to make the biggest possible impact in your field.
But before you ca n reach an audience, you must earn their trust.
Unfortunately, far too many leaders rely on their corporate brand to connect with their target audience, an outdated approach that no longer works with trust in institutions at an all-time low.
The good news for leaders who understand this new reality is that although your target audience may hesitate to connect with your corporate brand, they are actively looking to connect with YOU - if you can create an Authority Advantage by positioning yourself as a mission-driven thought leader with something to teach, rather than a professional with something to sell.
Are you positioned for this new leadership landscape?
The Authority Advantage gives you the step-by-step blueprint to build thought leadership focused on impact, not ego to accelerate trust within an increasingly skeptical market.
Within these pages, you’ll discover the proven tactics for establishing a strong leadership brand before you meet a potential team member or prospect; how to create leverage via “Authority by Association” to accelerate trust; learn how to create compelling content in all formats; how to use books, speaking engagements and publicity as tools for impact, prestige and profitability; and most importantly, how to create your own MAP (Master Authority Plan) to put all these elements into a top-to-bottom strategy that builds authentic connections. You’ll also hear from recognized thought leaders who reveal what methodologies helped them write their own success stories.
The Authority Advantage breaks through outdated concepts and superficial personal branding tips to provide an actionable blueprint for real leaders who want to build meaningful thought leadership in today’s landscape. In short, it’s a book you can’t afford not to read.
As a thought leader, industry expert or business professional, you are driven to make the biggest possible impact in your field.
But before you ca n reach an audience, you must earn their trust.
Unfortunately, far too many leaders rely on their corporate brand to connect with their target audience, an outdated approach that no longer works with trust in institutions at an all-time low.
The good news for leaders who understand this new reality is that although your target audience may hesitate to connect with your corporate brand, they are actively looking to connect with YOU - if you can create an Authority Advantage by positioning yourself as a mission-driven thought leader with something to teach, rather than a professional with something to sell.
Are you positioned for this new leadership landscape?
The Authority Advantage gives you the step-by-step blueprint to build thought leadership focused on impact, not ego to accelerate trust within an increasingly skeptical market.
Within these pages, you’ll discover the proven tactics for establishing a strong leadership brand before you meet a potential team member or prospect; how to create leverage via “Authority by Association” to accelerate trust; learn how to create compelling content in all formats; how to use books, speaking engagements and publicity as tools for impact, prestige and profitability; and most importantly, how to create your own MAP (Master Authority Plan) to put all these elements into a top-to-bottom strategy that builds authentic connections. You’ll also hear from recognized thought leaders who reveal what methodologies helped them write their own success stories.
The Authority Advantage breaks through outdated concepts and superficial personal branding tips to provide an actionable blueprint for real leaders who want to build meaningful thought leadership in today’s landscape. In short, it’s a book you can’t afford not to read.
- GenresBusinessLeadership
273 pages, Kindle Edition
Published May 16, 2023
39 people are currently reading
990 people want to read
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Displaying 1 - 28 of 28 reviews
April 10, 2023
Listened to an advanced copy of the audio version for NetGalley. I thought this would be more about leadership within an organization but it’s actually more about how an organization can be a leader within the market. I still found it very interesting and feel like this could be beneficial for entrepreneurs and even those within the marketing field.
August 20, 2023
In "The Authority Advantage," the author provides a comprehensive and actionable blueprint for thought leaders looking to make a meaningful impact in today's landscape. The book emphasizes the importance of building trust and connection with your target audience by positioning yourself as a mission-driven thought leader with valuable insights to share.
What sets this book apart is its practical approach to establishing a strong leadership brand and creating leverage through "Authority by Association." The author provides proven tactics for creating compelling content in various formats and leveraging tools such as books, speaking engagements, and publicity for impact and profitability.
I particularly appreciated the inclusion of real-life success stories from recognized thought leaders, which provided valuable insights and inspiration. The author's MAP (Master Authority Plan) is a valuable tool for creating a top-to-bottom strategy that builds authentic connections and accelerates trust.
Overall, "The Authority Advantage" is a must-read for anyone looking to build meaningful thought leadership and make a real impact in today's skeptical market. The book breaks through outdated concepts and superficial personal branding tips, providing a roadmap for thoughtful and impactful leadership.
What sets this book apart is its practical approach to establishing a strong leadership brand and creating leverage through "Authority by Association." The author provides proven tactics for creating compelling content in various formats and leveraging tools such as books, speaking engagements, and publicity for impact and profitability.
I particularly appreciated the inclusion of real-life success stories from recognized thought leaders, which provided valuable insights and inspiration. The author's MAP (Master Authority Plan) is a valuable tool for creating a top-to-bottom strategy that builds authentic connections and accelerates trust.
Overall, "The Authority Advantage" is a must-read for anyone looking to build meaningful thought leadership and make a real impact in today's skeptical market. The book breaks through outdated concepts and superficial personal branding tips, providing a roadmap for thoughtful and impactful leadership.
March 21, 2025
This book has some great points about how to go from a servant leader mindset to growing yourself as an authority in your space. I definitely see how being seen as an authority (and making that a key part of your business development strategy) will benefit any business leader long-term. Tl;dr: everyone needs a podcast and everyone needs to pay attention to their online presence. (Several other good nuggets in there, but... for once I actually agree with the podcast logic.)
I think the main limitation of the book is that it feels like it's aimed at a very specific kind of career - for example, in the discussion of how to leverage social media, the authors focused HARD on LinkedIn. (I learned more about LinkedIn than I ever wanted to know.) However, LinkedIn isn't a viable tool in all industries or even in certain types of roles within the same industry. I'm also docking points because the writing itself was full of filler and got very repetitive. There would be a key takeaway or two from each chapter, surrounded by pages of unnecessary filler that did not always help illustrate or expand on the point being made.
I think the main limitation of the book is that it feels like it's aimed at a very specific kind of career - for example, in the discussion of how to leverage social media, the authors focused HARD on LinkedIn. (I learned more about LinkedIn than I ever wanted to know.) However, LinkedIn isn't a viable tool in all industries or even in certain types of roles within the same industry. I'm also docking points because the writing itself was full of filler and got very repetitive. There would be a key takeaway or two from each chapter, surrounded by pages of unnecessary filler that did not always help illustrate or expand on the point being made.
June 19, 2023
"The Authority Advantage: Building Authentic Thought Leadership for Impact and Trust" is a must-read for thought leaders, industry experts, and business professionals who are determined to make a significant impact in their field. In a time when trust in institutions is at an all-time low, relying solely on a corporate brand to connect with an audience is an outdated approach. This book presents a step-by-step blueprint to position yourself as a mission-driven thought leader, focusing on impact rather than self-promotion. It offers proven tactics to establish a strong leadership brand, leverage authority by association, create compelling content, and utilize books, speaking engagements, and publicity for impact and profitability. With real-life success stories and actionable strategies, this book breaks through outdated concepts and provides the tools to build meaningful thought leadership in today's skeptical market. A game-changer for anyone seeking genuine connections and influence.
June 21, 2023
The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego, by Adam Witty and Rusty Shelton, is a nonfiction template for inaugurating reliability and improved leadership. Witty and Shelton create influential content with step-by-step functional strategies and with the use of authentic examples. The authors' book also helps the reader to designate his or herself as a leading expert in their field. The result is the person has established their dominance and individual brand which brings dependability and accelerates trust to their organization.
Witty and Shelton also came up with the brilliant idea to use examples from acknowledged leaders who convey their processes, and how they had helped them to create their triumph stories. Exceptional!
This is definitely a supportive and informative book. I highly recommend this book to everyone seeking to establish themselves as leaders in their field of expertise.
Witty and Shelton also came up with the brilliant idea to use examples from acknowledged leaders who convey their processes, and how they had helped them to create their triumph stories. Exceptional!
This is definitely a supportive and informative book. I highly recommend this book to everyone seeking to establish themselves as leaders in their field of expertise.
June 23, 2023
"The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego" by Adam Witty and Rusty Shelton is a transformative guide that teaches individuals and organizations how to establish themselves as influential thought leaders. This book goes beyond superficial branding and highlights the importance of creating real impact and delivering value to audiences. Witty and Shelton draw on their extensive experience to provide practical strategies for developing a unique voice, creating engaging content, and building genuine connections with target audiences. The book emphasizes authenticity and integrity as key pillars of thought leadership. With its accessible writing style and actionable insights, "The Authority Advantage" is a must-read for entrepreneurs, professionals, and anyone looking to make a difference in their industry. It offers a roadmap to building a strong personal brand and becoming a recognized authority in today's competitive world.
June 22, 2023
I have been working in marketing for three years and of all the books I have read, this is undoubtedly one of the best, not only because of the amount of interesting information regarding the market and how different industries are being managed, but also because of its point of view and how the author approaches the topic of leadership, which I consider to be the main theme of the book.
"Authority advantage: building thought leaders hop focused on impact not ego" by Adam Witty and Rusty Shelton seeks to empower you through a step by step guide to achieve the confidence necessary for being a leader and moving away from this term of ego and greatness, but rather making it much more human and accurate in terms of what works today in the market. I loved each of the topics it addresses and I believe that you do not have to be in the industry to find the value of this book.
"Authority advantage: building thought leaders hop focused on impact not ego" by Adam Witty and Rusty Shelton seeks to empower you through a step by step guide to achieve the confidence necessary for being a leader and moving away from this term of ego and greatness, but rather making it much more human and accurate in terms of what works today in the market. I loved each of the topics it addresses and I believe that you do not have to be in the industry to find the value of this book.
June 25, 2023
The Authority Advantage is an Amazon bestseller in the business section, which focuses on how building leadership is not based on ego but on the impact you leave on others.
What this means is that this is a book meant for industry, business professionals, and company leaders, in which they are offered a step-by-step guide on how to establish your leadership brand (when institutions are failing you), as well as to provide greater profit and impact to your company. With diverse tactics to apply to your business, the book provides a unique set of principles to take into consideration to publicly expand your brand.
For anyone wondering, it isn't a complex read. With proper vocabulary and a variety of examples, the authors show a great understanding of the topic and write in a fun and simple way.
This is a book I would recommend to any business readers and professionals
What this means is that this is a book meant for industry, business professionals, and company leaders, in which they are offered a step-by-step guide on how to establish your leadership brand (when institutions are failing you), as well as to provide greater profit and impact to your company. With diverse tactics to apply to your business, the book provides a unique set of principles to take into consideration to publicly expand your brand.
For anyone wondering, it isn't a complex read. With proper vocabulary and a variety of examples, the authors show a great understanding of the topic and write in a fun and simple way.
This is a book I would recommend to any business readers and professionals
June 19, 2023
The Authority Advantage by authors Adam Witty and Rusty Shelton focuses, as anticipated in its summary, on a step-by-step guide to build thought leadership focused on impact (not ego) to accelerate trust within the market. And this is a truly useful perspective for leaders, entrepreneurs, managers or simply anyone interested in creating their authority advantage by positioning themselves as the mission-driven leader. The authors rightly relate this point of view to a happier and more successful life, being it customizable, adaptable, and authentic for each one.
All in all, I am pretty sure this reading will offer clear strategies and frameworks for immediate and practical application with rapid outcomes to that target audience.
All in all, I am pretty sure this reading will offer clear strategies and frameworks for immediate and practical application with rapid outcomes to that target audience.
June 23, 2023
The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego by the authors Adam Witty and Rusty Shelton is a helpful guidebook for businessmen. I found the book quite interesting and useful, although it is not as easy or clear to read and understand as other business guidebooks.
What I liked the most is how the authors encourage the readers to trust in their inner force and encourage them to take their own decisions and steps in the business race. Readers may find some important examples and pieces of advice that would help them to develop their business and boost their sales. I would highly recommend it to CEOs, managers and any entrepreneur who are looking for a push to give their best.
What I liked the most is how the authors encourage the readers to trust in their inner force and encourage them to take their own decisions and steps in the business race. Readers may find some important examples and pieces of advice that would help them to develop their business and boost their sales. I would highly recommend it to CEOs, managers and any entrepreneur who are looking for a push to give their best.
June 24, 2023
The Authority Advantage by Adam Witty and Rusty Shelton is a great reference tool for management professionals that aspire to be the best leader a company can have. It’s an easy to follow step by step guide on how to make a difference and be a memorable leader. It teaches you how to hone trust not just within your company but also with the market you belong to. It teaches you how to adapt to the ever changing media landscape and how to slowly creep in and dominate. The concept of being a thought leader is somewhat new to me and it sounds really good so I think I will be keeping this in my vocab from now on . It is great that the book offers several chapters on branding which is so helpful since standing out in this competitive market is a big challenge.
June 24, 2023
“The Authority Advantage” by Adam Witty and Rusty Shelton teaches business owners how to gain trust by using thought leadership rather than ego. This is vital in the marketing world today which has become much more sceptical than it was in the past. It is important that leaders do not rely on their corporate brand to make connections with their audience, but actually make themselves available to connect and communicate. People and businesses are looking for a “mission-driven thought leader” who is teaching rather than selling something.
This book is written in a concise and clear manner and I really appreciate the logical way in which it is built up. This self-help business book is a must for your bookshelf.
This book is written in a concise and clear manner and I really appreciate the logical way in which it is built up. This self-help business book is a must for your bookshelf.
June 22, 2023
The Authority Advantage is a book destined for the new entrepreneur who wants to put real effort into becoming a leader worthy of trust. In this book, written by Adam Witty and Rusty Shelton, the reader will find a well thought approach, a step-by-step guide, and lots of useful information.
In my opinion, this is a book hard to understand in some parts, so I recommend it to people who already have some experience in the business world. The concepts though are well-developed and the premise is clear: be a leader with something to teach.
Overall, a great read. I can tell the authors really know what they are talking about.
In my opinion, this is a book hard to understand in some parts, so I recommend it to people who already have some experience in the business world. The concepts though are well-developed and the premise is clear: be a leader with something to teach.
Overall, a great read. I can tell the authors really know what they are talking about.
June 22, 2023
''The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego'' is an incredible book for growing and managing your business to the next level. In this book, you will find the best tips to grow as a leader and generate trust in your customers, how the market works nowadays, and how it can help you to build your leadership.
It is a very interesting book, well written and easy to understand; it has valuable information to apply in your daily life. This book is a must read for everyone because it breaks the normal paradigms that exist today. I think this book is worth the investment, you will not regret it.
It is a very interesting book, well written and easy to understand; it has valuable information to apply in your daily life. This book is a must read for everyone because it breaks the normal paradigms that exist today. I think this book is worth the investment, you will not regret it.
June 23, 2023
a must read for any leader
“The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego” by Adam Witty and Rusty Shelton is a guide packed with wisdom and experience. If you are a leader looking to improve your position of leadership and you are trying to better the perception others have of you, then this is the perfect book for you. I personally loved that ego is left aside and the focus is put more on the really meaningful aspects that actually have an impact.
Definitely, a must read for any leader. It’s full of proven tactics that will help you build a stronger leadership and be more sure of yourself. Recommended!
“The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego” by Adam Witty and Rusty Shelton is a guide packed with wisdom and experience. If you are a leader looking to improve your position of leadership and you are trying to better the perception others have of you, then this is the perfect book for you. I personally loved that ego is left aside and the focus is put more on the really meaningful aspects that actually have an impact.
Definitely, a must read for any leader. It’s full of proven tactics that will help you build a stronger leadership and be more sure of yourself. Recommended!
August 29, 2023
"The Authority Advantage" by Adam Witty and Rusty Shelton is an enlightening guide that shifts the focus from ego-driven leadership to impactful and authentic thought leadership. Through its refreshing and practical approach, the book offers valuable insights for establishing meaningful influence in today's bustling digital landscape. I wholeheartedly recommend this read to those aiming to build a solid, genuine authority in an information-saturated world. The strategies and advice presented are crucial for standing out and making a real difference in both the professional and digital spheres.
March 23, 2023
The top thought from the book for me personally is if you are not building your brand, it doesn't meant your brand is not there, you don't control it simply. This is pretty powerful. All of us have personal brand or how others perceive us and this is a part of our authority and how the world sees us. Being in control and proactive in creating you and how people around you perceive you, think of you and respect you is vitally important in today's worlds both physical and digital. Very interesting book on how to build an authority that is authentic and will be there to serve you.
October 20, 2023
Incredibly Insightful
I won this book in a Goodreads giveaway in exchange for my honest opinion. Thank you!
This book is packed with a lot of information meant as a blueprint to leaders, and I have to say that it delivers. The main subjects it lands upon are trust and authenticity, which sometimes can be overlooked, but Authority Advantage makes sure to make you understand that it is crucial.
Reading it one time is not nearly enough to comprehend all the meaningful things this book offers, definitely recommend it.
I won this book in a Goodreads giveaway in exchange for my honest opinion. Thank you!
This book is packed with a lot of information meant as a blueprint to leaders, and I have to say that it delivers. The main subjects it lands upon are trust and authenticity, which sometimes can be overlooked, but Authority Advantage makes sure to make you understand that it is crucial.
Reading it one time is not nearly enough to comprehend all the meaningful things this book offers, definitely recommend it.
June 20, 2023
Building trust
This book is a how to on building trust, authority, a master authority plan and taking advantage of the current media landscape in order to establish your brand of leadership in the skeptical market we operate in. The author's use their considerable experience to give us the blueprint, complete with examples and anecdotes. I found this to be an interesting book with novel ideas I think will be great to try out.
This book is a how to on building trust, authority, a master authority plan and taking advantage of the current media landscape in order to establish your brand of leadership in the skeptical market we operate in. The author's use their considerable experience to give us the blueprint, complete with examples and anecdotes. I found this to be an interesting book with novel ideas I think will be great to try out.
June 30, 2023
The perfect book for leaders!
The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego" authored by Adam Witty and Rusty Shelton is an indispensable tool for individuals aiming to establish a significant presence in today's thought arena.
Adam and Rusty have provided a comprehensive guide for leaders to build genuine credibility and establish themselves as thought leaders. The book offers practical strategies and real-life examples without any barriers, making it accessible to all.
This book emphasizes the importance of cultivating trust, adopting a mission-driven approach, and utilizing diverse strategies, including content creation, affiliations, and publications, to effectively establish oneself as an authority.
By offering practical insights from accomplished thought leaders, this book presents a valuable and detailed roadmap, guiding readers step-by-step in their pursuit of making a meaningful impact and attaining genuine recognition. For me, this is a total 5 star rating book and I totally recommend this!
The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego" authored by Adam Witty and Rusty Shelton is an indispensable tool for individuals aiming to establish a significant presence in today's thought arena.
Adam and Rusty have provided a comprehensive guide for leaders to build genuine credibility and establish themselves as thought leaders. The book offers practical strategies and real-life examples without any barriers, making it accessible to all.
This book emphasizes the importance of cultivating trust, adopting a mission-driven approach, and utilizing diverse strategies, including content creation, affiliations, and publications, to effectively establish oneself as an authority.
By offering practical insights from accomplished thought leaders, this book presents a valuable and detailed roadmap, guiding readers step-by-step in their pursuit of making a meaningful impact and attaining genuine recognition. For me, this is a total 5 star rating book and I totally recommend this!
July 28, 2023
I liked the ideas in this book but you would need a lot of time on your hands to accomplish everything suggested. You would have to hire a marketing manager or work your normal job during the day and write in the evening. If you want a work life balance this isn't going to work for most people. Great for people who only focus in life is work and making it big.
There were good ideas that I can apply to social media.
There were good ideas that I can apply to social media.
September 1, 2023
Adam Witty and Rusty Shelton are the authors of "The Authority Advantage", a small business marketing book intended precisely for all those readers motivated to achieve the greatest possible impact in the field in which they work.
I think the authors were very pertinent in the information provided in this book, and I consider that their approach is very accurate and it is easy to put it into practice. I certainly recommend this read.
I think the authors were very pertinent in the information provided in this book, and I consider that their approach is very accurate and it is easy to put it into practice. I certainly recommend this read.
March 14, 2025
⭐️⭐️⭐️⭐️
I received an advance review copy for free, and I am leaving this review voluntarily.
The Authority Advantage provides practical insights and strategies that are easy to understand and apply in real-world situations. It's a valuable resource for anyone looking to improve their skills and approach to business challenges.
I received an advance review copy for free, and I am leaving this review voluntarily.
The Authority Advantage provides practical insights and strategies that are easy to understand and apply in real-world situations. It's a valuable resource for anyone looking to improve their skills and approach to business challenges.
August 29, 2023
The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego
The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego. This book was a Goodreads giveaway winner. Very informative.
The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego. This book was a Goodreads giveaway winner. Very informative.
May 30, 2023
Goodreads Giveaway Win
June 21, 2023
blueprint a for great leader
This guide provide a good inspiration for all leaders who want to leave a impactful career behind. Loved reading this book.
This guide provide a good inspiration for all leaders who want to leave a impactful career behind. Loved reading this book.
July 28, 2023
Incredibly useful.
September 3, 2023
Good insights on providing content - teaching not selling when communicating in today's multi-channel platforms.
Displaying 1 - 28 of 28 reviews