Set in the often surreal world of advertising, this book follows the fortunes of Richard, a hard-drinking, fast-talking, but essentially soft-hearted creative executive. Richard unexpectedly falls head-over-heels in love with Pepper, a red-haired, newcomer in his office.
This is a really original book. I absolutely loved it. Stylistically better than anything I've read by Irvine Welsh although if you like that author you'll enjoy this. The protagonist, Richard, is a drink and drug-fuelled young advertising executive. On the surface a pretty unlikeable character - a toxic chemical excess of a man - in portraying this large as life character with all his faults, he becomes more than the sum of his parts and somehow or other the author has you rooting for him and his quest to regain the affections of his imperfect goddess, Pepper.
It also took me back to North London in the 80s - pungently referencing some old haunts, pubs and the Sir George Robey.
And a tragedy that the author died young and suddenly and without writing more than 2 novels. Even if it's not a subject matter that interests you, this book is worthy of attention.
It is unbelievable how this book of Tristan Hawkins is this underrated and unknown. I can easily say if Tristan Hawkins was alive today, Britain should definitely had another Irvine Welsh. Yes, actually on every page of this book, I felt like I am reading an Irvine Welsh masterpiece. Tristan Hawkins made me feel how the characters feel on every page. This is really a "must-read" if you like reading Irvine Welsh and similar authors books. I am looking forward to read his other book, The Anarchist.