Getting a Squirrel to Focus: Engage and Persuade Today's Listener

by Patricia Scott

What can achieve a 23,900% increase in the attention span of a squirrel? An acorn! As listeners, our attention spans are more like a squirrel's than you might think. In this book, world-renown communication consultant and sought after speaker Dr. Patricia Scott will explain how these message ingredients make your message an acorn for your listeners. A - Audience C - Credibility O - Order R - Remember me N - Need to connect Following this easy to use recipe, you can apply this time-tested persuasive strategy to any presentation, sales call, conversation, interview or negotiation. Who are the squirrels in your life? What is your communication strategy? Can you get your squirrel to focus?

111 pages, Paperback

First published June 28, 2010

About the author

Winner of the Dromkeen Medal (1988).

Reviews

[Constance · Rating 3 out of 5]

It was kismet to find this book in my Little Free Library recently. I’ve been negotiating for months on a business matter where there is a squirrel at the table. I’ve had to fight back my response to snap my fingers saying “Focus! Let’s try to focus here!” I hope ACORN improves my challenging interactions with people.

[Nick Russo · Rating 5 out of 5]

Simple and effective. I've had the pleasure of watching Pat present in person several times, and each time I learn and retain something new from the same framework.

[Nicole Miao · Rating 4 out of 5]

4/5. Nice framework.