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Motion Graphic Design and Fine Art Animation: Principles and Practice
Motion Graphic Design and Fine Art Animation teaches aesthetic visual concepts and practical techniques used by today's motion graphics and animation professionals. Its cutting-edge layout and rich visuals provide a comprehensive investigation of how images and type are choreographed over time and space, providing artistic inspiration and establishing a basis for individual creative development.
Since the early 1900s, fine artists have embraced the power of animation in motion pictures. Since the late 1970s, graphic designers have explored motion in the televised medium. More recently, animation has become a powerful force in interactive digital media. Today, fine artists and graphic designers have the opportunity (and are often expected) to be animators, as well.
Inspirational and informative, this book is intended for practicing artists, graphic designers, educators, and students who are new to the incredible world of animation both independently and commercially.
This book offers an historical and critical overview of how animation has evolved as an artistic and commercial practice in film, television, and digital media. It also explores conceptual processes by which fine art animators and motion graphic designers develop creative ideas, and it investigates how aesthetic principles apply to animation.
Jon Krasner offers a thorough investigation of common processes such as frame-by-frame animation, interpolation, and compositing. In addition, he explains how designers can approach progressive phenomena, such as motion and transition, and choreograph them to enhance artistic expression and conceptual impact.
As film, television, and digital media introduce certain standards that must be honored during production, this book provides innovative solutions for overcoming the challenges often presented by these conventions.
Since the early 1900s, fine artists have embraced the power of animation in motion pictures. Since the late 1970s, graphic designers have explored motion in the televised medium. More recently, animation has become a powerful force in interactive digital media. Today, fine artists and graphic designers have the opportunity (and are often expected) to be animators, as well.
Inspirational and informative, this book is intended for practicing artists, graphic designers, educators, and students who are new to the incredible world of animation both independently and commercially.
This book offers an historical and critical overview of how animation has evolved as an artistic and commercial practice in film, television, and digital media. It also explores conceptual processes by which fine art animators and motion graphic designers develop creative ideas, and it investigates how aesthetic principles apply to animation.
Jon Krasner offers a thorough investigation of common processes such as frame-by-frame animation, interpolation, and compositing. In addition, he explains how designers can approach progressive phenomena, such as motion and transition, and choreograph them to enhance artistic expression and conceptual impact.
As film, television, and digital media introduce certain standards that must be honored during production, this book provides innovative solutions for overcoming the challenges often presented by these conventions.
432 pages, Paperback
First published June 30, 2004
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Displaying 1 - 2 of 2 reviews
March 18, 2022
very useful in both developing your skills and tips on how to serve clients 👏🏻
May 5, 2016
Underrated. Of all the books I've read on the subject it's probably my favorite.
Displaying 1 - 2 of 2 reviews