PLANNING: Cases in Computer and Model Assisted Marketing

by George S. Day, Gerald J. Eskin, David B. Montgomery

109 pages, Paperback

Published January 1, 1975

About the author

George S. Day is the Geoffrey T. Boisi Professor and co-director of the Mack Center for Technological Innovation at The Wharton School, University of Pennsylvania. Chairman of the board for the American Marketing Association, he has served as a consultant to GE, IBM, Medtronic, Merck, W.L. Gore & Associates, and other corporations. His books include Strategy from the Outside In and Peripheral Vision, among others. Day lives in Bryn Mawr, Pennsylvania.