What do you think?
Rate this book
Small Business Survival Guide: Starting, Protecting, And Securing Your Business for Long-Term Success
Provides a series of successful, effective, and affordable strategies for coping with and conquering creditors, taxes, competitors, and greedy lawyers and accountants in a guide for struggling entrepreneurs. Original. 30,000 first printing.
- GenresBusiness
256 pages, Paperback
First published September 1, 2005
1 person is currently reading
19 people want to read
About the author
Cliff Ennico
21 books1 followerCLIFF ENNICO, a former Wall Street lawyer, is a leading expert on the legal and financial issues of entrepreneurial companies. Previously the host of PBS’s MoneyHunt, he now writes the nationally syndicated “Succeeding in Your Business” column as well as a legal Q&A column for Entrepreneur.
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 3 of 3 reviews
March 15, 2019
I only rated this book as a 3 star read, because it was published in 2005. For it’s purpose it has fallen out of date.
The books target audience is baby boomers who would have been starting businesses around that time. I'm not part of that audience.
This book was published the same year I graduated high school. The idea of starting a business then would have been ridiculous to me.
The reason I picked up this book is that it was available at the local library. The cover is safety orange and promises it will help secure your business’s long-term success. It’s hard to think long term when I’m still in the early stages of start up paperwork. I thought I’d check it out and see what the book had to offer me.
It’s laid out in a straight forward manner though the book is written with a dose of humor. It’s still very much a usable guide. Some of topics covered include recognizing different types of competition, how to get an advantage over your competition, various threats to your business, ways to protect your business from everyone from your business partner, future spouse, children, and legal liability.
Parts of it felt like it was trying to sell you on hiring a lawyer to help with the start up process to help protect you from future problems.
Cliff Ennico is a small business expert and the advice has stood up to the test of time, but the various resources offered in the appendixes, I wouldn't completely trust until comparing them to current requirements.
The book was easy to follow, well organized and gave me information I wouldn’t have considered looking up without having read it. (Like how to keep “independent contractors” from being considered “employees.”)
There may be other books that are more up to date and targeted to the current generation of entrepreneurs, but if the book is readily available it’s worth a read through.
I feel like any business information is useful information when you’re first getting started, but if you can’t sift through the outdated information on your own it might not be the best book to put at the top of the “to read list”
The books target audience is baby boomers who would have been starting businesses around that time. I'm not part of that audience.
This book was published the same year I graduated high school. The idea of starting a business then would have been ridiculous to me.
The reason I picked up this book is that it was available at the local library. The cover is safety orange and promises it will help secure your business’s long-term success. It’s hard to think long term when I’m still in the early stages of start up paperwork. I thought I’d check it out and see what the book had to offer me.
It’s laid out in a straight forward manner though the book is written with a dose of humor. It’s still very much a usable guide. Some of topics covered include recognizing different types of competition, how to get an advantage over your competition, various threats to your business, ways to protect your business from everyone from your business partner, future spouse, children, and legal liability.
Parts of it felt like it was trying to sell you on hiring a lawyer to help with the start up process to help protect you from future problems.
Cliff Ennico is a small business expert and the advice has stood up to the test of time, but the various resources offered in the appendixes, I wouldn't completely trust until comparing them to current requirements.
The book was easy to follow, well organized and gave me information I wouldn’t have considered looking up without having read it. (Like how to keep “independent contractors” from being considered “employees.”)
There may be other books that are more up to date and targeted to the current generation of entrepreneurs, but if the book is readily available it’s worth a read through.
I feel like any business information is useful information when you’re first getting started, but if you can’t sift through the outdated information on your own it might not be the best book to put at the top of the “to read list”
June 29, 2007
It was a great reference guide to many pitfalls that you may or may not think of. I found the financial section and tips very informative and helpful.
June 18, 2009
I met Mr. Ennico in a seminar for small business owners. This little book is a MUST for every person starting a business!
Displaying 1 - 3 of 3 reviews