The Guerrilla Marketing Handbook

by Jay Conrad Levinson, Seth Godin

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

Genres: Business, Nonfiction, Psychology, Reference

379 pages, Paperback

First published November 19, 1994

Reviews

[Lamec Mariita · Rating 4 out of 5]

Although the book was published in 1995 and some of the info is outdated, it's still a great informative book and a good book to read. The book encourages you to make a marketing plan and walks you through it step by step. The material is explained clearly, with examples, and represents techniques that work in business for you. It's also packed with practical examples of marketing that deliver results.

[Lori Grant · Rating 3 out of 5]

An optional-read book on marketing for the knowledge worker, manager, executive, or entrepreneur.

[Jean Biri · Rating 5 out of 5]

creative marketing methods

[Boštjan · Rating 1 out of 5]

It could be an interesting read for someone but not me. The practical examples that small business owners used to gain traction with the public (not even the target audience but the public) were not relatable at all. It was a short read. I cannot recommend this book to anyone.

[Ross Heinricy · Rating 4 out of 5]

Some excellent ideas to use in so many different phases of business. Definitely thought provoking and innovative!

[Mark Mathes · Rating 3 out of 5]

A handbook to traditional media in the 1990s and beyond. Still plenty of evergreen ideas identify your audience and to market on a budget in this digital age.

[Chip Miller · Rating 3 out of 5]

Though still relevant, this book is missing a relevant discussion of using the web (ethically) for promotion