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Bankable Business Plans

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"Bankable Business Plans provides straightforward methods to produce professional quality and compelling business plans for any type of business in any industry. Ed Rogoff is an experienced professor and practitioner and he teaches readers to apply the Risk Management Association's (RMA's) data, so their business plans meet the financial criteria established by banks and other lenders." Bankable Business Plans will help you to make sure that you have covered the financial issues that are important to the banks and other funding sources. Bankable Business Plans gives the reader a solid foundation to write a business plan and provides a blue print to successfully raise money from investors. The book prepares entrepreneurs for the most difficult part of the entrepreneurial journey: securing the funding. Read this book to prepare a comprehensive and successful business plan.

275 pages, Kindle Edition

First published September 1, 2003

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2682 people want to read

About the author

Edward G. Rogoff

8 books5 followers

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5 stars
568 (42%)
4 stars
347 (26%)
3 stars
266 (19%)
2 stars
102 (7%)
1 star
50 (3%)
Displaying 1 - 15 of 15 reviews
23 reviews30 followers
April 3, 2013
This book is right for a few, but very wrong for others.

This book focuses heavily on plans that are to be read by others and it is very much focused on creating business plans that are designed for raising capital. Indeed the author actively argues against the position that bootstrapping can be a viable way to create a serious business!

This book was written a year or so after the dot-com bubble burst and as a consequence the author takes the position that online businesses are doomed to fail. Of course, the following decade proved him wrong.

There are glaring errors and sweeping generalizations made in this book, such as speculating that everybody likes cheap products, and that low pricing is generally a good idea, while ignoring the fact a low price can often be detrimental as it attracts poor quality customers, thins margins, etc. Such problems are only mentioned later in the book.

This book shouldn't be used as the primary basis to develop a business plan, or a business for that matter. It should be read along side better books, particularly books that teach strong branding and marketing practices. I do, however, think it should be read to broaden perspectives by most.

This book is, as of 2013, showing its age, being published more than a decade prior. It advises archaic things such as business libraries and examining microfiche, and discourages use of the internet for research!

Having said all that, there are many chunks of wisdom that can be gleaned from this book. Of course, there are many fundamental aspects of business that remain static, and the concepts that have stood the test of time are presented quite clearly.
This entire review has been hidden because of spoilers.
Profile Image for Danien.
44 reviews
March 11, 2010
Dry discussion of the structure of a plan and the planning process. Wasn't really good at explaining how to actually think about the business model, marketing, how to get real numbers, etc. Art of the Start is a much better book.
Profile Image for Tadas Talaikis.
Author 7 books80 followers
June 19, 2016
Here's the shortest business plan ever from real life, not books alike: first have a customer. If you can run some free tests when searching for them it's even better, because expenses have tendency to be greatly underestimated and with lack of information - everything can be overpaid. If you can't find your customer it means your idea is an illusion and move forward. Meaning, most of people try to create plans first and then think where are the customers. Better start from real ground.
Profile Image for Anuj Dubey.
Author 3 books21 followers
April 6, 2024
"Bankable Business Plans" by Edward G. Rogoff is an invaluable resource for entrepreneurs and business owners seeking to create comprehensive and effective business plans that are both persuasive to investors and practical for guiding business operations. First published in 2009, this book provides a step-by-step guide to developing business plans that are not only bankable but also adaptable to the dynamic realities of the business world.

At its core, "Bankable Business Plans" emphasizes the importance of strategic thinking and clear communication in the business planning process. Rogoff breaks down the components of a successful business plan, from the executive summary and market analysis to financial projections and risk assessment, providing readers with practical tips and techniques for crafting each section effectively.

One of the book's greatest strengths is its emphasis on the practical application of business planning principles. Rogoff draws on his extensive experience as an entrepreneur and educator to provide real-world examples and case studies that illustrate the concepts and strategies discussed in the book. This hands-on approach helps readers understand not only the theory behind business planning but also how to put it into practice in their own ventures.

Moreover, "Bankable Business Plans" is also a highly accessible and user-friendly guide, with clear, jargon-free language and helpful visual aids that make complex concepts easy to understand. Whether you're a seasoned entrepreneur or a first-time business owner, Rogoff's clear and concise writing style makes this book an invaluable resource for anyone looking to develop a business plan that gets results.

In addition to its practical advice, "Bankable Business Plans" also offers valuable insights into the mindset of investors and lenders, helping readers understand what they look for in a business plan and how to tailor their presentations to meet their needs. Rogoff provides tips on how to create compelling pitches, anticipate objections, and build relationships with potential investors, empowering readers to navigate the fundraising process with confidence.

However, while "Bankable Business Plans" offers a wealth of valuable information and guidance, it is not without its limitations. Some readers may find the book's focus on traditional business planning methods somewhat outdated in the age of rapid technological change and disruption. Additionally, the book's emphasis on securing external financing may not be relevant for all readers, particularly those pursuing alternative funding sources or bootstrapping their ventures.

In conclusion, "Bankable Business Plans" is a comprehensive and practical guide to developing business plans that are both bankable and actionable. Edward G. Rogoff's expertise and insights make this book an essential resource for entrepreneurs and business owners at all stages of their journey, providing them with the tools and knowledge they need to succeed in today's competitive marketplace.
Profile Image for Mihai Cosareanu.
112 reviews5 followers
April 7, 2019
I read this book because it was recommended in Personal MBA - Josh Kaufman. This is a great book that covers in good detail how a business plan should look like and what it should contain, if you need one.

I personally think that if you're starting a business that has very low costs and it enables you to test the idea and see if people buy something, it's much better than any business plan you could have conceived.
Profile Image for Musfiq.
101 reviews5 followers
October 17, 2018
Five star. No doubt !!!
A must read for entrepreneurs, who are seeking for funds.
Profile Image for Logan Streondj.
Author 2 books15 followers
July 28, 2020
Good overview of what people want to see in a business plan with detailed examples.
Profile Image for Robin Canaday.
7 reviews
November 18, 2007
This book provides a good outline for writing a business plan. Nice and straightforward.
Profile Image for Jeremy.
70 reviews1 follower
January 22, 2009
So far, this book is very resourceful in developing a solid business plan. I am using this book to develop my business plan for Crux Data Solutions, LLC.
2,161 reviews
October 30, 2013
hardcover; stickers and stamps; slight tear in one corner of dust jacket
This entire review has been hidden because of spoilers.
Profile Image for Cj Lamkin.
14 reviews4 followers
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November 7, 2012
Pretty legit book if your trying to write a business plan.
Profile Image for William Anderson.
134 reviews25 followers
January 11, 2018
A great read and insightful book that while naturally will help you effectively evaluate business ideas and plans offers a framework that your can abstract into your daily life and personal brand as well.
Displaying 1 - 15 of 15 reviews

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