Actionable Web Analytics: Using Data to Make Smart Business Decisions

by Jason Burby, Shane Atchison, Jim Sterne (Foreword)

As a marketer it is important to understand how our customers and prospects are interacting with your brand, especially in the digital space. This book is about the why, not just the how, of digital analytics and beyond. It is intended to help marketers understand how to better leverage insights and shift their teams to focus on digital success, not just the masses of data. Often this means shifting process, attitudes and people to create a "culture of analysis" inside your organization. 'Actionable Web Analytics' shares the proven framework for making that shift in thinking for digital teams.

Genres: Nonfiction, Business, Reference

288 pages, Paperback

First published January 1, 2007

Reviews

[Alison]

I think this book is geared toward employees of companies that have no idea what web analytics are or why they would need to pay attention to them. If you are looking for a book that will go into any depth at all about web analytics, the types of data collected or what to do with it, look elsewhere.

[Garrett Burnett]

This is a good one on web metrics. It focuses on organizational obstacles, benefits, and coordination. It has a hard push for monetizing, which allows it to go light on specific analytics. Of course, the KPIs for every organization are different, so that type of discussion might not have been of much use anyway. If web analytics is part of your job, this is likely worth your while.

[crystal]

awesome principles - written from the perspective of how to begin applying or begin fully utilizing an organization's web analytics. wholeheartedly agree with all the concepts covered.

[Carl-Johan Hunefalk]

Not recommended. Dry text and uninspiring content on an area that could be much more exciting.

[Marijka]

While this book is starting to feel dated, there are still good nuggets of information, especially for someone who is just getting started in the world of web analytics.

[Varun]

Its a great for a person new in web analytics.

[Angela Natividad]

Useful.