Actionable Web Analytics: Using Data to Make Smart Business Decisions

by Jason Burby, Shane Atchison, Jim Sterne (Foreword)

As a marketer it is important to understand how our customers and prospects are interacting with your brand, especially in the digital space. This book is about the why, not just the how, of digital analytics and beyond. It is intended to help marketers understand how to better leverage insights and shift their teams to focus on digital success, not just the masses of data. Often this means shifting process, attitudes and people to create a "culture of analysis" inside your organization. 'Actionable Web Analytics' shares the proven framework for making that shift in thinking for digital teams.

Genres: Nonfiction, Business, Reference

288 pages, Paperback

First published January 1, 2007

Reviews

[Ronando: I Stand With Palestinians · Rating 2 out of 5]

I started this book in 2008 but it just never took off for me. I'd like to finish it, but I don't enjoy reading a book with 3/4 filler.

You know those books that go on and on and on about a simple subject and you're thinking, "... come on already, you could have saved me a couple hours here and put this all on one page! And saved me money as well." Well, this is one of those books.

I'm already in chapter two or three and have yet to learn anything of value. The authors like to talk about themselves, and show everyone how bright they are, yet really they've only proven so far that they were bright enough to lure me into paying a pretty penny for something I thought had some inherent value.

I'm sure there's some good info in there, other than "you need this book! You really REALLY need this book because you don't know what you're doing....without this book. We're going to tell you how messed up you are because you haven't read about our main concept... WEB ANALYTICS, and we're just about ready to tell you about it, right after we tell you how lucky you are to have purchased this book. But first off, we're going to tell you about some losers who lost big time because they didn't buy this book."

My god, it never stops. Similar to the Long Tail, if you can get a friend to explain it to you then you pretty much got the entire concept down.

[Alison · Rating 1 out of 5]

I think this book is geared toward employees of companies that have no idea what web analytics are or why they would need to pay attention to them. If you are looking for a book that will go into any depth at all about web analytics, the types of data collected or what to do with it, look elsewhere.

[Garrett Burnett · Rating 3 out of 5]

This is a good one on web metrics. It focuses on organizational obstacles, benefits, and coordination. It has a hard push for monetizing, which allows it to go light on specific analytics. Of course, the KPIs for every organization are different, so that type of discussion might not have been of much use anyway. If web analytics is part of your job, this is likely worth your while.

[crystal · Rating 4 out of 5]

awesome principles - written from the perspective of how to begin applying or begin fully utilizing an organization's web analytics. wholeheartedly agree with all the concepts covered.

[Carl-Johan Hunefalk · Rating 2 out of 5]

Not recommended. Dry text and uninspiring content on an area that could be much more exciting.

[Marijka · Rating 3 out of 5]

While this book is starting to feel dated, there are still good nuggets of information, especially for someone who is just getting started in the world of web analytics.

[Varun · Rating 4 out of 5]

Its a great for a person new in web analytics.

[Angela Natividad · Rating 5 out of 5]

Useful.