The New Influencers: A Marketer's Guide to the New Social Media

by Paul Gillin, Geoffrey A. Moore (Foreword)

Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.

Genres: Nonfiction, Social Media, Business

238 pages, Hardcover

First published April 1, 2007

Reviews

[Catherine Stapleton]

I'm reading up on blogs. This is primarily a marketer's guide, but it's been a great resource for me in terms of references to on line sites, blogs, and even blogs about blogs. Pretty interesting.

[Bethharte · Rating 4 out of 5]

This is a great book for people (esp. business people) who are new to social media. In an easy to read format it helps to explain how influencers have changed the way people buy.

[Tamar Burton · Rating 5 out of 5]

I read this book around 10+ yrs ago as the blogosphere was evolving. This was a timely read that lends to how trends and innovation intersect.

[Teena in Toronto · Rating 4 out of 5]

I find the whole of concept of social media and how far we have come in so little time fascinating!

And this was an excellent book which covered the subject very well.

The various topics include blogging and podcasting, standards, enthusiasts, the power of influence, how big business is using it, viral marketing and next steps.

Even if you just have a personal blog, it is still an interesting read to discover how businesses are using social media to change the way they provide information to us and how we are willing to accept it.

[Allie · Rating 2 out of 5]

This book brings up some good points about the usefulness of the social marketing. The book was printed about 2 years ago, so there's much more to talk about when it comes to social marketing than was available at the time he was writing. I would tend to say that this book could just as easily been published as a journal article, but hey, the guy wanted to write a book.

[Alison Kenney]

This was an OK read. I read it for work and ended up taking notes on lots of social media influencers I want to follow. But it wasn't a terrifically-written book. More like lots of blogs strung together.

[Ron · Rating 3 out of 5]

Fascinating Book...Learned alot. A bit long and the writing style was ok, but it was superior in terms of content. Worth the read

[Alison]

Recommended by Deb O.

[Erin · Rating 5 out of 5]

A great book for anyone in Marketing to pass on to co-workers or customers who might still think that Web 2.0 is just a fad.

[Thom · Rating 3 out of 5]

Read in 2007

[Kristina · Rating 5 out of 5]

Great book on how companies, large and small, can leverage the power of social media to strengthen their brands and better communicate with their customers.

[Ron Arden · Rating 5 out of 5]

Good understanding of how individuals have become the new influencers because of the internet and social media tools.

[Lori Grant · Rating 4 out of 5]

A should-read book on social media for the knowledge worker, manager, executive, or entrepreneur.

[Jonathan]

I preferred Groundswell to this book. It seemed a little out of date actually.

[Jonathan Palay · Rating 4 out of 5]

I preferred Groundswell to this book. It seemed a little out of date actually.

[Christopher Carosa]

A bit dated but an excellent trip down memory lane. Still, it contains several pertinent money quotes, perhaps even more obvious now than when it was originally written.