The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right

by Debbie Weil

The definitive guide to corporate blogging, and why every organization needs to join this marketing revolution

So many blogs, so little time. Is it too late to start, now that the blogging craze has reached critical mass? Absolutely not!

Picture a focus group, a viral marketing campaign, and your own news station all rolled up into one. Now wrap that into a low-cost, easy-to-use, always-on Web site. That is what effective corporate blogging is.

At first, business blogging was ideal for free agents and entrepreneurs who needed a cheap way to get their message out. Now, the big guys are tapping the amazing power of a great blog. But the key word is great. A corporate blog that’s boring or deceptive is worse than none at all.

In this indispensable guide, online marketing consultant Debbie Weil explores all aspects of corporate blogging, answering important questions such as:
• How much time will it take?
• What about the legal risks?
• Who in my company should blog?
• What are the best corporate blogs out there?

In an informal, provocative style and without technical jargon, Weil explains how to create a blog that’s engaging, smart, and likely to grow an audience.

Genres: Business, Nonfiction

240 pages, Hardcover

First published August 3, 2006

Reviews

[Krishna Kumar · Rating 4 out of 5]

The book covers various aspects of blogging in a corporate environment - how blogging differs from traditional Public Relations, what tools are available for blogging, what are the legal considerations, etc. It differs from "Naked Conversations" in that this book takes a more pragmatic and less ideological approach towards blogging - considering it as a communication tool instead of a communication style. For corporate leaders, this book is a good beginning to embracing blogging.

[SallyStenger]

My purpose in reading this book was to broaden my general background of what blogging involves. Interestingly, the book comes across as being slightly dated even though it is dated 2005. I keep expecting it to mention Twitter or Facebook and then realize that they either didn't exist or hadn't become well known at that time.

[Lauren]

Reading this book for work and general knowledge - I'm all in for Web 2.0 and thought I should learn more about it, especially considering how my business is trying to increase it's web presence right now...

Was too boring to finish.

[Kelsey Turley · Rating 1 out of 5]

kinda boring honestly

[Meryl Evans · Rating 5 out of 5]

Disclaimer: I contributed to the book.