Public Relations in Schools

by Theodore J. Kowalski

A contemporary and practice-based school public relations text that centers on the importance of communication, relationships, and technology. " Outfitting students with a wealth of practical, practice-based knowledge that they can take directly into the halls of their school, the new fifth edition of "Public Relations in Schools "has a fresh, contemporary focus on both how administrators can effectively communicate with the community and how building strong relationships with stakeholders can ultimately lead to overall school improvement. Through a blend of theoretical and tacit knowledge, this text offers students an in-depth guide to 1) how to successfully communicate with both internal and external school entities, 2) how to build and maintain positive and active relationships via social and political capital and 3) how to translate the value of these relationships into positive change within the school. While exploring these three central themes, the book emphasizes how new technologies can aid school success. At the same time, real-world case studies at the beginning of each chapter introduce readers to actual public relations issues and bring the material to life. The revised fifth edition of "Public Relations in Schools "is updated with new materials and references throughout the text, including two new chapters one on harnessing technology for your public relations needs and one on collecting, assessing, and applying public opinion. In addition, the new fifth edition text contains a matrix at the front of the book showing how content relates to ELCC/NCATE Standards the widely used criteria for administrator preparation and licensing.

252 pages, Hardcover

First published July 8, 1999

Reviews

[Carlos · Rating 4 out of 5]

The book is outdated. However, I thought the contents in the book is still applicable for today. I learned valuable lessons about the importance of how schools maintain strong public relationship with all stakeholders - families, communities, media, etc.

What I liked about this textbook (and, I do not like textbooks) is the case study at the beginning of each chapter. It was a good preview of what to expect from the chapter.

I also felt the book was easy to follow. It didn't feel overwhelming or confusing.

[Hillary Chapman · Rating 3 out of 5]

So, although this has a very dated copyright, it did bring up some important communication details for public school leadership. Read this as part of my Eastern Washington University, Principal's certification program.

[Amanda · Rating 3 out of 5]

Boring and predictable. This book is a nice reference book, but not a sit-down-and-read it type of book. Good information in some spots, but largely uninteresting.

[Larissa · Rating 4 out of 5]

EDA 548

[Analese · Rating 4 out of 5]

Ed.D Reading!

I enjoy the format and organization in this book, think it will be one I refer to if/when I am actively working as an administrator or school leader.