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296 pages, Hardcover
First published January 1, 1941
It’s a quality picture,” said Stahr with assumed innocence.
It had dawned on them all now, but they still felt there was a trick in it. Stahr really thought it would make money.
“For two years we have played safe,” said Stahr. “It’s time we made a picture that’ll lose some money. Write it off as good will—this will bring in new customers.” …
“It’ll lose money,” he said as he stood up, his jaw just slightly out and his eyes smiling and shining. “It would be a bigger miracle than ‘Hell’s Angels’ if it broke even. But we have a certain duty to the public, as Pat Brady has said at the Academic dinners: It’s a good thing for the production schedule to slip in a picture that’ll lose money.”