Annual Editions: Marketing 07/08

by John E. Richardson

This Twenty-Ninth Edition of ANNUAL MARKETING provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; a topical index; and an instructor’s resource guide with testing materials. USING ANNUAL EDITIONS IN THE CLASSROOM is offered as a practical guide for instructors. ANNUAL EDITIONS titles are supported by our student website, www.mhcls.com/online.

224 pages, Paperback

First published October 13, 2006