A simple pragmatic approach to developing sales skills. With over 35 years experience in the commercial world, Jeff's straightforward approach to selling will help both newbies and seasoned road warriors.This book is the first in a series and provides a solid foundation for anyone who wants to improve their chances of success. A step by step guide to making successful sales calls and ensuring all opportunities are grasped. Everyone who is a success in any field wants to keep getting better, through learning more, practising more and getting some coaching. This book sets people up for winning and should be on every sales managers "buy" list.