La mode - Un guide pratique de référence

by Jay Calderin

Cet ouvrage est un guide indispensable pour les étudiants et une référence de premier ordre pour les professionnels. Il accompagne les stylistes tout au long du processus de création, de la conception d’un vêtement à sa mise en vente.
Ce manuel rassemble dans un format pratique toutes les informations et notions indispensables à la planification et l’exécution d’un projet de mode, quelle que soit son envergure. Mettant en relation les six grandes phases du cycle de la mode – recherche, montage du projet, conception, construction, constitution d’une clientèle et évolution –, il propose aux créateurs des stratégies efficaces pour bâtir une collection cohérente et transmettre leur vision.
Tout ce que les créateurs de mode doivent savoir :
Théorie des collections
Histoire de la mode
Expérience et formation
Couleurs
Textiles
Accessoires
Dessin
Patronage
Couture
Finitions
Portfolios
Stratégie de marque
Marketing
Défilés
Technologie

280 pages, Paperback

Published October 28, 2021

About the author

The Boston Globe refers to Jay Calderin as “a budding designer’s best friend.” Calderin is the author of Form, Fit, Fashion, which the LA Times called, "a new fashion bible for designers, aspirers and the just plain curious, this tome contains all the secrets." The popular title has just been updated and will be re-released in 2013 as The Fashion Design Reference & Specification Book.

His second book, Fashion Design Essentials was published in 2011. Both books have been translated into German and Chinese. He has collaborated on a third book, Fashion Design, Referenced, which was released in 2013. His monthly column Fashion Filter is featured on RockPaperInk.com

Calderin founded Boston Fashion Week, and has served as the organization’s Executive Director since 1995. In 2012 he was appointed Creative Director of the first Chengdu Fashion Week in China.

He is an instructor and the Director of Creative Marketing at the School of Fashion Design in Boston. He also teaches at the Museum of Fine Arts, Boston, and the Massachusetts College of Art and Design.

His work as a fashion designer has graced the pages of Vogue and Elle magazines. He held the office of Regional Director of the Fashion Group International of Boston from 2009-2010.