Big Book of Corporate Identity Design

by David E. Carter

8 1/2 x 11 1500 color illustrations US and Canada Distribution graphic design/business The Big Book of Corporate Identity Design details how nearly 200 companies have carefully created their logos-the very heart of their corporate identity and brand image. This amazing guide is filled with well over 1,500 extraordinary full-color examples of these innovative logos, along with practical examples of just how they are being used on a variety of items in order to help develop a high-profile brand image. The companies featured in this fascinating guide run the gamut from global giants to mid-sized corporations. Readers will discover how they consistently and creatively apply their corporate identity to vehicles, signage, uniforms, stationery, Web sites, packaging, and more. Highlighting the work of more than 100 design firms worldwide, The Big Book of Corporate Identity Design is the perfect reference for ad agencies, graphic designers, and marketing professionals everywhere.

384 pages, Hardcover

First published February 28, 2001

About the author

David Edward Carter was an American businessman and writer on graphic design, logo design, and corporate branding. He wrote many books on trademark and logo design and won a number of regional Emmys for his local television productions. After moving to Sanibel Island, Carter had teamed with Pfeifer Realty Group owner Eric Pfeifer to make several historical documentaries about Sanibel Island, including Sanibel Before the Causeway and Postcards and Pictures from Sanibel.