Window Display: New Visual Merchandising

by Tony Morgan

A showcase for the world's most eye-catching window displays, this book offers inspiration and guidance to visual merchandisers and retailers, helping them to create windows that not only look good but also help to increase sales. Seven chapters cover key topics for the visual merchandiser, each with a gallery of photographs demonstrating how and why each window is successful. A must for anyone involved in bricks and mortar retail.

Genres: Design, Art, Nonfiction, Fashion, Business

192 pages, Paperback

First published March 6, 2008

Reviews

[Zivile · Rating 5 out of 5]

I am currently in training of visual merchandiser's position, and I can tell this book is so valuable, it might be even better than just on-hands type of training. This book will be the best friend to a newbie in fashion world and extremely useful for a small boutique owner.

[Dmitry · Rating 2 out of 5]

С одной стороны, книга поверхностная, но с другой, другой литературы на данную тему просто нет. Тем не менее, я считаю, что простой бенчмаркинг, наблюдение и здравый смысл смогут заменить эту книгу.

On the one hand, the book is superficial, but on the other hand, there is simply no other literature on the subject. Nevertheless, I believe that simple benchmarking, observation, and common sense can replace this book.

[Molac · Rating 4 out of 5]

Leí la versión en español, personalmente me encantó. Es un libro quizá muy de nicho pero muy útil a nivel introductorio ya que cubre todos los tópicos necesarios de un profesional en Visual merchandising. Agradezco el enfoque que mira la disciplina no únicamente desde una forma artística sino como una herramienta del negocio y a fin de cuentas como una extensión de la marca. Indispensable para quienes se dediquen al área de la moda o retail.

[Yến Lê · Rating 4 out of 5]

good

[Rob GQ · Rating 3 out of 5]

3.75

[weronika · Rating 4 out of 5]

gdybym chciała zostać visual merchandiserem to spoko, ja tylko musze zadanie na marketing zrobić

[Justin Cormack]

Yet again there are much better books on the bricks and mortar store than the virtual one.

Most websites build shops based on catalogues, but the great retail experiences are the shops like Selfridges that design the whole thing for maximum impact and to really create a brand through the feel of the shop.

This book looks like a good guide to what is known to work, and has some good photos - looking forward to reading it.

[Nipun Sachdev]

amazing