Eventful Cities: Cultural Management and Urban Revitalisation

by Greg Richards, Robert Palmer

Aims to analyse the process of cultural event development, management and marketing, and link these processes to their wider cultural, social and economic context. This book provides a blend of practical and academic analysis, centred partly on the case study of the European Capitals of Culture (ECOC) over the years.

535 pages, Kindle Edition

First published July 16, 2010

Reviews

[Tara Brabazon · Rating 4 out of 5]

This is a fine book. When I bought it, I assumed it was the conventional text of and for event management. It is not. The book written by Greg Richards and Robert Palmer (please note the error in the GoodReads' author designation) is a powerful mix of city imaging theory and the practice of creating 'eventful cities.' Best practice is presented and city modelling is enacted. This is a really fine book and it surprised me. It is not a dry guide but a living breathing strategy for city imaging through the invention, branding and management of events.