All Employees Are Marketers

by Richard Parkes Cordock

Still Think That Marketing is Just the Responsibility of Your Marketing Department? Think again! The fact is ALL your employees and managers regardless of their title, job description, level of seniority or length of service are ultimately responsible for increasing your revenues and profits.

Genres: Business, Nonfiction

50 pages, Nook

First published January 1, 2009

Reviews

[Shix · Rating 4 out of 5]

LOVED this book! Really pushed home the point of making sure that you deliver a quality product or service which ENTIRELY too many corporations and small businesses are allowing to fall by the wayside these days. I was a little concerned that the core of his message nearly amounted to - do not spend all of your hard-earned money on anything else, just do what I say (and pay for more of my training). Perhaps it was not his point, but my skeptical eye definitely read that into his message.

One of the most powerful, direct reads that I have ever come across to help business with their customer service models. I wish he would write a book about how businesses need to not only do something that works, but find what works for THEM and not just copy someone else's campaign (my pleasure, anyone?)...

[Eddie · Rating 3 out of 5]

An easy read that I found on iTunes. This book stresses the importance of training customer focused employees that will build repeat clientele, and these customers will, in turn, recommend your brand to their friends. The steps in this book are the basic building blocks of a successful brand, but I would have enjoyed the book being less repetitive, and more detailed on advanced customer building ideas. I would recommend this book to anyone who has just gotten into management and is looking for an easy read.

[Horia · Rating 1 out of 5]

I read this book on the bus and it an easy read. I'm really disappointed by the content, although I'm happy it was short (not short enough though).
There are only 2-3 ideas worth mentioning and that's it. The cases presented by the author are few and in my opinion not enough to support his statements.

It actually feels like a free sample that is used for marketing purposes.

[Crystal · Rating 4 out of 5]

Wow, talk about short sweet and to the point. Pretty basic concept written down with real world examples. I think he could have gone into a bit more on the training of employees. Otherwise pretty good.

[Jason Mashak · Rating 2 out of 5]

Redeemingly short, but should've been even shorter, as it was repetitive beyond belief. If you're new to the working world, there may be some new wisdom there, but if you've ever worked in sales, marketing, client retention, or any other such field, you'll find nothing new.

[Angela · Rating 3 out of 5]

reinforced customer service and it is a quick and easy read all employees of anything should read.
motivational

[Danielle · Rating 4 out of 5]

A common sense rationale that I have always believed. Glad to see it put down on paper. Definitely worth sharing with coworkers.

[Cheryl · Rating 3 out of 5]

A basic but effective booklet on the importance of quality customer service. Quite a few anecdotes are included. Keeping customers makes a difference and is cheaper in the long run.

[Paula Puddephatt · Rating 5 out of 5]

This short book comes highly recommended. Some excellent points here, and I like the emphasis upon the importance of building a strong brand, and of encouraging and valuing repeat customers. The author writes in an entertaining style, that is also concise and precise, and the book is motivational and inspirational.

[Michele]

principles that can be applied with minimal effort and maximal outcome - invested employees are happy to market the business

[Adrian Silveris]

Certainly people buy from people

I am giving 4 start because the book talks about a business principle th as is not always set as a priority, the people within an organization.

[Shanlyne · Rating 4 out of 5]

Good