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The Trust Edge: How Top Leaders Gain Faster Results, Deeper Relationships, and a Stronger Bottom Line

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The Trust Edge reveals the unique characteristic of the greatest leaders and organizations of all time Trust.

Today, more than ever, people are looking for resources to develop better relationships, achieve personal satisfaction, and contribute in meaningful ways. The Trust Edge unveils the dramatic results developing trust can bring to any
business, organization, or leader greater innovation, morale, and productivity.
With fresh insights grounded in research, The Trust Edge reveals the eight pillars of trust that can transform the way you think about business, your relationships, and all areas of life.
Trust, not money, is the currency of business and life.

In The Trust Edge, David Horsager reveals the single uniqueness of the greatest leaders and organizations of all time Trust. Based in research but made practical for today s leader, Horsager shows that trust is a quantifiable competency that brings dramatic results. When leaders learn how to implement the 8 Pillars of Trust, they enjoy better relationships, reputations, retention, revenue, and results.

315 pages, Hard Cover, Engaging 2-Color Interior, Content-Rich

349 pages, Hardcover

First published January 1, 2011

94 people are currently reading
802 people want to read

About the author

David Horsager

20 books23 followers
David Horsager, MA, CSP, CPAE is the CEO of Trust Edge Leadership Institute, national bestselling author of The Trust Edge, inventor of the Enterprise Trust Index™, and director of one of the nation’s foremost trust studies: The Trust Outlook™. His work has been featured in prominent publications such as Fast Company, Forbes and The Wall Street Journal. David has advised leaders and delivered life-changing presentations on six continents, with audiences ranging everywhere from FedEx, Toyota and global governments to the New York Yankees and the Department of Homeland Security. Get free resources and more at www.DavidHorsager.com and www.TrustEdge.com.

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5 stars
135 (27%)
4 stars
183 (36%)
3 stars
133 (26%)
2 stars
36 (7%)
1 star
9 (1%)
Displaying 1 - 30 of 52 reviews
Profile Image for Ben Lobaugh.
142 reviews8 followers
August 12, 2019
If you interact at all with humans this book is for you. Trust is a pivotal ingredient in all communication and interaction. Without it life, business, and productivity suffer. Get this book. Read it yourself, read it with your team. Make sure your leadership team understands the concepts. And for that isolationist you know of, give them a copy too cause they must interact with humans if you know about them!
Profile Image for Dr. Tobias Christian Fischer.
708 reviews40 followers
January 1, 2023
Wie durch Mitgefühl, Vertrauen und Konsequenz mehr erreichst. Von Starbucks, bis Familienfeier und anderen Beispielen gibt es alles dabei. Sag was du denkst und zu was du sagst.

#blinkist
16 reviews1 follower
August 20, 2023
Defines a clear values that a company can promote. I can definitely see that a company would be better off truly practicing the advice outlined in this book. I don't usually read books like this, opting for fantasy stories instead, but there were enough anecdotes and statistics to keep this book engaging.
Profile Image for Mark Henkel.
70 reviews7 followers
August 27, 2024
The Trust Edge starts off with such promise. By the end, however, its approach of referring to statements found in online articles - and therewith citing them for the End Notes - becomes exhausting. This seemed to detract from author David Horsager's beginning credibility on establishing what he reasonably identifies as "The 8 Pillars of Trust."

I had received this book from my beloved bride as a birthday gift a year ago. Since she breathed her last breath peacefully in my arms 10 weeks ago today (as I write this on August 26, 2024), The Trust Edge is now the 5th book I have read since that life-changing day for me.

I read this book from August 16 to August 26, 2024 - a total of 11 days. Including time of underlining, margin-noting, and reading each EndNote as it occurred, I consumed 480 minutes total read-time for the entire book - exactly 8 hours.

The Trust Edge is divided into 5 Parts - but not really (well..., kinda yes, but still... not really). While Part II included eight separate chapters for each of the Pillars, Part I had three chapters, Parts III and IV only had only two, and Part V was down to only one chapter.

The concept of the 8 Pillars are, indeed, excellently helpful to learn and consider - whether as leadership in business & politics or even for family relationships.
1. Clarity
2. Compassion
3. Character
4. Competency
5. Commitment
6. Connection
7. Contribution
8. Consistency.

Where I felt that the author "fell down" is in his citing sources that were outdated or propaganda from the companies (et al) that he was citing as supposed paragons of being "trustworthy." Whether he is gushing over Amazon, Google, Bill Gates, George Soros, or Klaus Schwab's World Economic Forum (to just name a few), the author's citations of such UNTRUSTWORTHY sources utterly undermines Pillar 3 and 6 as apply to himself.

Some authors write from their experience to share the principles they have learned and seek to share, yet fail or neglect to cite sources. From that extreme to the opposite side, other authors simply regurgitate information from books and/or from a myriad of online articles to then over-load the End Notes to look like their book has a seemingly "comprehensive" Bibliography. The Trust Edge feels to me as though the author used that latter extreme. By the final chapters, I was so exhausted with the uselessness of the sources-as-examples that the book began losing my willingness to see it as "recommendably helpful" as it seemed to have promised to be in the beginning.

To be clear, this is not to say that the principles of "The 8 Pillars of Trust" are flawed or "not valuable." They are. They TRULY are. Indeed they are so worthy to have otherwise been better executed in the delivery of the book's content. This is why I have to say the following: this book is great in its premise, but it deeply disappoints in its execution (delivery).

Also to be clear, author David Horsager did also cite some excellent sources too, such as Zig Ziglar, Patricia Fripp, and other well-known teachers of positive speaking or sales. But when he used anti-trustworthy sources such as Google or the horrifying World Economic Forum, or as globalist tyrants from Bill Gates to George Soros to Klaus Schwab, any previous reference to such earlier good sources were quickly forgotten.

Indeed, this ultimate irony is NOT lost on me - namely, that this book about TRUST caused me to DISTRUST it.

If the author had instead just focused on teaching what he had learned instead of over-filling it with sourced "examples," I am sure he could have better delivered his better content as well as bibliography, even if the latter might not be as extensive. If he had focused on his content, I think the principles could merit a 5-star rating. Yet, by using such massively UNTRUSTWORTY sources (as mentioned above) to serve as his supposed "examples," the author undercut his credibility (irony notwithstanding) and ended up with an approach that is worthy of only a 1-star rating. So, the kindest and most genuinely generous response I can give here is to offer the balance of the compromise mean average between 5 and 1.

I acknowledge that, in writing this 2012 reprint of his book from 2009, the author might not have foreseen how horrible those examples he cited would become by 2024. And it is why I never enjoy books that use examples of "famous big government-born governments" to validate their teachings; you can never TRUST such paper-beasts to not later turn and betray what one might have once thought was "good" about them. (For example, this is exactly the precise reason why I have avoided reading the supposedly "popular" book, Good to Great. In this era of Corporatism that has hijacked honest Capitalism while the former pretends to replace the latter, I am just not interested in celebrating the "big government-born corporations" as they will, over time, almost-always betray humans and that celebration and trust. I study and I want to learn and celebrate principles, not corporations.) Hence, this is a lesson for the author (and for any other authors reading this) to NOT get caught up or side-tracked in the pop-hysteria of over-celebrating the "big government-born corporations." Just teach us what you have in your skill-set to teach us; authors should possess enough self-confidence to not need to validate one's teachings with such paper-beasts for their supposed "examples" or "proofs."

In the end, this book about TRUST caused me to DISTRUST it.
I am left simply having to "facepalm" about this profound irony.

The Trust Edge
is, at best,
a 3-star Book.
Profile Image for Gayle.
191 reviews4 followers
October 17, 2021
Horsager gives the reader a lot to think about. However, I find some of his tips for implementing the eight pillars a bit underwhelming and unrealistic to carry out. In the real world of meeting after meeting every day, many of his tips aren't practical to put into practice. Organizations must change their culture -- more than these pillars -- to allow employees to put these practices into place successfully. In fast-paced organizations, this may happen, but certainly not overnight and not by one individual.

A bit of a let down. But, like so many books of this genre, take what makes sense to you and leave the rest. In this case, I'm wondering if what I can take with me is worth the time I spent reading it.
Profile Image for Carey Radican.
27 reviews1 follower
July 23, 2013
Great book. Very easy read and clearly outlines the Trust Pillars of Clarity, Compassion, Character, Competency, Commitment, Connection, Contribution, and Consistency make up the foundation of leadership.

People trust the clear and mistrust the ambiguous and put faith in those who care beyond themselves. People notice those who do what is right over what is easy and have confidence in those who stay fresh, relevant, and capable. People believe in those who stand through adversity and want to follow and be around friends. People immediately respond to results and want to see the little things done consistently.

This concept turns subordinates into followers.
Profile Image for JP.
1,163 reviews51 followers
June 28, 2015
What I like about this book is how it reaches a deeper level than the typical business book (and to be fair, it's more about leadership and character, which extend beyond business). The Trust Edge is about leading by establishing strong relationships, and keeping them. Horsager explains ten pillars of trust and how to apply them. He also shares plenty of inspiring quotes, useful case stories, and thought provoking questions worth a few moments reflection at the end of each chapter. It would be hard to read this and not come away inspired and more prepared to effect through relationships rather than tasks.
743 reviews10 followers
September 27, 2020
No book could be more timely today when trust in big business, large institutions, government and even other people is at an all-time low. The author lays out very clearly the tangible benefits of being trusted and outlines exactly how to make yourself a trustworthy person, because trust starts with the person. Then he explains how businesses can develop The Trust Edge and gives solid examples of companies that have earned and are benefiting from their Edge. This is not a quick read. This is a thorough, well-researched and well written exploration around the topic of trust. It's backed by extensive research and clearly and powerfully written.
5 reviews
November 18, 2012
I brought this book after I saw that it received ~*glowing*~ reviews on amazon. But, once I actually read it. I was less than thrilled. I don't where to start. There were genuinely helpful bits of advice. But, I felt the book was really lacking in meat. It seemed like the author would just pinball from topic to topic with out giving a true rationalization for his thoughts. Also, the biblical interjections were rather unnecessary.
21 reviews
November 5, 2015
Leadership book that speaks into the basic issues of integrity and character. Extraordinary and practical insights into oft overlooked or misidentified problems in organizations that stem from the most basic issues of consistent character. Leaders of all types could benefit greatly from spending time with David Horsager's book.
Profile Image for Marvin Charles.
24 reviews1 follower
March 4, 2020
Fantastic read for anyone, but especially those in specified leadership roles. This can be applied to parenting, business, church, politics, etc. David Horsager uses good illustrations from his research, but doesn’t belabor his points like some authors like to do. Easy read and full of insightful and practical advice. Recommended read! PS. He’s also a good keynote speaker too.
Profile Image for Thomas Jr..
Author 1 book81 followers
May 31, 2012
This is a great book on doing business well. It applies the theme of building trust to every aspect of business life and even has some great advice on personal productivity. Lots of helpful case studies.
Profile Image for Jess Clark.
63 reviews3 followers
July 24, 2018
Probably one of the best books I have read lately with practical ways to improve results, relationships, and trust ... the bottom line. I loved the authors tips for organization and efficiency and have already started implementing some of his tips for managing email.
68 reviews9 followers
December 27, 2014
This is a highly readable book on that factors that build and destroy trust. Each chapter has a summary of key points at the end of the chapter. There is a good list of resources for further reading.
142 reviews5 followers
August 12, 2015
My reaction was 'meh.' It all felt like basic, common sense stuff...not much new thinking.
Profile Image for Beth.
103 reviews
March 23, 2015
Good one. Lots of real world illustrations and practical applications.
Profile Image for Vctor.
41 reviews1 follower
September 11, 2015
good book, easy to understand and very actual.. the author also discuss how trust also works in this information age..
Profile Image for Sarah.
19 reviews4 followers
June 6, 2018
-1 star for the number of times I was encouraged to visit trustedge.com for things that looked interested and then was unable to find the information he promised would be there.
5 reviews2 followers
October 31, 2018
Not what I thought it would be. Actually better. For Leaders big and small
Profile Image for Brian Johnson.
Author 1 book1,046 followers
June 6, 2024
I got this book on the very strong recommendation of my friend, Captain Daryle Cardone—the Commanding Officer of the USS RONALD REAGAN.

“Top leaders left individuals and organizations measurably better than they found them. What made these leaders and organizations unique? They all had one common trait—trust. I found that trust is not a soft skill. It is a measurable competency that brings dramatic results. It can be built into an organization’s strategy, goals, and culture.

My experience, fueled by this fresh research, led me to a fascination with the bottom-line impact of trust. I began a journey to research the commonalities of the most trusted leaders and organizations. The journey has resulted in this book, based on research, but made very practical with stories, anecdotes, and simple practical steps to help you gain the trust edge. ...

No matter what your role is, trust affects your influence and success. It has an impact at every level of business, from Fortune 500 leaders to a family-owned general store. It affects teaching outcomes and political votes. Those who are trusted are effective.

Though we will discuss trusting others later in the book, helping individuals and organizations become trusted is the main point. Resist the urge to think about others and whether or not they deserve to be trusted. Take responsibility for yourself. When you focus on increasing your own trust edge, you will enjoy greater success and impact. When you change yourself, you have the best chance of affecting your organization, your family, your relationships, and even your world.”

~ David Horsager from The Trust Edge


I got this book on the very strong recommendation of my friend, Captain Daryle Cardone—the Commanding Officer of the USS RONALD REAGAN.

Daryle had recommended a book by his mentor, Admiral Mike Manazir’s Learn How to Lead to Win which was amazing. So, when he recommended this one I immediately got it, read it, loved it, and here we are.

As per the inside back flap of the book, David Horsager is a business strategist, entrepreneur, professor and author who researches and speaks on the bottom-line impact of trust. His clients range from Toyota, Verizon, and the New York Yankees to FedEx, Nationwide, and the U.S. Department of Homeland Security.

As per the inside front flap of the book, David tells us that the foundation of genuine success is TRUST. In the book, he walks us through the 8 Pillars of Trust.

He tells us that: “The trusted leader is followed. From the trusted salesperson, people will buy. From the trusted brand, people will pay more, come back, and tell others. Trust, not money, is the currency of business and life!”

Here are some of my favorite Big Ideas from the book:
1. The 8 Pillars of Trust - Clarity. Compassion. Character. Competency. Commitment. Connection. Contribution. Consistency.
2. Trust Defined - How to Forge Antifragile Confidence.
3. Pillar #1: Clarity - It All Starts Here.
4. Return on Character - How’s Your “Behavior Integrity.”
5. Stressed? - Here’s How to Address It.

One more thing… I’ve added The Trust Edge by David Horsager to my collection of Philosopher’s Notes--distilling the Big Ideas into 6-page PDF and 20-minute MP3s on 600+ of the BEST self-development books ever. You can get access to all of those plus a TON more over at https://heroic.us.
Profile Image for Pamela Hawley.
41 reviews13 followers
March 24, 2022
The Trust Edge is a wonderful book that I recommend for someone just starting out in the workplace or for a seasoned leader. It goes over to details of how to build trust starting with the top of your mind – why it's important. The commitment you make to yourself and others and the important impact it creates. The Trust Edge also provides day-to-day tips to help you build trust through many different actions and words.

Horsager breaks out each chapter with very helpful visuals: There are words bumped up with higher fonts and colors; tables; charts; and highlighted boxes showing you the most important elements of trust. It’s a peaceful read.

What I found helpful is it also goes into actions on how to accomplish your work. How does this involve trust? You're creating a trusting relationship with yourself that you are going to accomplish the most important things each day.

He relates a very important story by Charles Schwab when he was leading his first company prior to creating Charles Schwab & Company. Management Consultant Ivy Lee came in and said: There is a way, the most important way, to get efficiency in your organization. “You pay me what you think it’s worth.” What he did was counsel Charles Schwab to write down the top most important six items to get done.

He also stated: You need to do this the day before you start your work. You need to be prioritized for the most important one at the top. Finally, you have to drive on Item #1 until you see it completed without being distracted, by other emails, calls, or other priorities. Stay focused.
Charles Schwab later sent him a big fat cheque for $25,000, which is worth $250,000 today. The advice was that important.

Are we doing that today? I know I certainly have my list. Do I stay focused on them, or do I have to more priorities opened once? Do I jump to the phone call? Or do I look at it and see if it is really necessary to answer…. Can I call the person back later? Remember, responsiveness is not just about picking up the phone immediately, responsiveness is being loyal to the priorities you have at hand. Responsiveness is also being fair to the caller – being responsive means being present with them on the phone.

If you feel like you're going to be distracted by priorities 2-6 that you have not gotten through, then it's not the right time to pick up the call. These practical anecdotes are very helpful for any professional, young or advanced.

Rather than being a long documented philosophical tome, this book has quick chapters and is easy to read. It has important research from Harvard Business School and other major business leaders, CEOs of many types. So almost every page has an inspiring or practical quote to keep you going. You're going to stay engaged rather than drained while reading this book.

Another helpful way this book is laid out is that you could open it up to any page – whether you have read the whole book or not – and find something useful that will keep you going for the day. Not many books operate this way, but The Trust Edge does. The Trust Edge allows you to read it in one setting and also remind yourself of these important ways to build and demonstrate trust on a daily basis in all your relationships. Any page is filled with a gentle reminder to keep doing your best to build trust.

I highly recommend The Trust Edge as a book that will help you succeed in your professional and personal relationships. We can all work on this important quality. As a side note, Trust is one of the values at UniversalGiving® since our early days! We take it very seriously, and it was wonderful to see a book written about this topic.

Congratulations to David Horsager and his well-researched, well-written, practical inspiring book which allows us to be trust-filled leaders.
Profile Image for Oscar.
307 reviews1 follower
December 9, 2025
Incredible book content--And feel that, when we mix cultures, it does get way more interesting because we really do not know--which causes a reason to do more research--how other cultures nurture, manages and gives trust. Trust on itself--it is a universal term...How do we go about earning it is where the trick resides. I think this book opens our eyes and makes us aware about how trust rules in all relationships--specially worker/boss and client/company communication. Trust really applies to everything, even when we are dealing with family, friends and acquaintances.

Strongly recommend this book regardless of your background--we all can benefit from knowing these insights and putting them to work for us. I can definitely see my own application at work with my superiors and people under my supervision as well as with my students when I am trying to teach my classes. Bottom line, do they trust me? And more importantly--Am I doing what I need to do in order to gain their trust?
2 reviews
June 21, 2019
I listened to the audiobook narrated by the author. Other reviews have characterized this book as a collection of useful reminders. That description seems accurate. What's interesting about the audiobook is that the author reads the entire book without taking a breath. Ok, what really happened is his amateurish audio editor removed all of the breaths between sentences. Doing so makes an audiobook sound very unnatural. People breathe between sentences.

Another interesting point is to listen to some of Horsager's word pronunciations, such as Thiokol, as in Morton Thiokol. This book is a good example of why authors should not narrate their own audiobook versions of their books. Writing and narrating are completely different skills.

If you have read or listened to many business books or if you're new to the job market, you might find some nuggets here. If you've been in business very long, you might find some reminders. Maybe you'll be one of the five-star readers.
Profile Image for Jon Jones.
88 reviews2 followers
October 24, 2019
I found this quite a fluffy book. Lots of things that are only possible if someone trusts you in business. Trust is an external thing that someone feels towards you. Acting a trustable way kind of feels like a given, but how can you control how the world feels towards you.

It seems better to me to focus on things in your control, like good communication and internal factors that are you can control control. My takeaway from the book, the tore people trust you, the better your results. Trust is important and quick to break. In a company with lots of turnover, it's impossible to do things right 100% of the time.


Profile Image for Paul.
90 reviews
July 5, 2021
I was disappointed with the book. The author was a quote stringer who cited disparate information together to try to make various points but failed miserably. For example, he quoted Adam Smith on the invisible hand of the marketplace and then quoted left wing biblical scholar Walter Wink to state that businesses worldwide have come to the conclusion that profit can no longer be their only concern. The point may be true for some businesses but statistical research or even a survey of business leaders would do a better job of making the point. You can't cite a religous argument about the properties of the Powers That Be to talk about the nafure of business. It is just sloppy research.
Profile Image for Lavon Herschberger.
181 reviews5 followers
March 30, 2021
3.5 stars. A simple read, full of anecdotes and quotes, and helpful, practical tips. I appreciated the wisdom and focus on principles that could have been mined from the book of Proverbs.

It lost a star or so because it struggles with a lack of focus, often seeming like it is trying to cover everything with simplified 15 step plans without ever really addressing anything in depth.

I’m sure it’s just my preference, but I wanted more meat. I do recommend for a quick read of quick tips toward developing a personal character that fosters trust.
Displaying 1 - 30 of 52 reviews

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