The Dynamic Manager’s Guide To Marketing: How To Create And Nurture Your Best Customers

by Dave Donelson

If you want to grow your business, add “People” to Product, Price, Place, and Promotion, the classic elements of marketing. Attracting their attention, persuading them to buy from you, and ensuring their satisfaction with your product or service all require good people skills. Dave Donelson shows you how to develop and apply those skills in The Dynamic Manager’s Guide To Marketing. Learn what makes your customers tick, why they buy from you—or your competitors, and how to make them your customers for life.

88 pages, Kindle Edition

First published September 27, 2010

About the author

I'm a freelance writer and photographer who regularly works for about three dozen magazines and newspapers covering a diverse range of topics including social issues, business, travel, golf, and lifestyles. I'm the author of eight books (so far), including Weird Golf: 18 Tales of Fantastic, Horrific, Scientifically Impossible, and Morally Reprehensible Golf.

Among my other works is my novel about diamond smuggling in the Congo, Heart of Diamonds and The Dynamic Manager Guide series, which is based on my work with hundreds of companies across the country.

My career as a broadcaster, entrepreneur, and writer has taken me from the jungles of Australia’s Cape York Peninsula to the minarets of Riyadh. I've climbed the spire of the Empire State Building, floated the Usumacinta River to the Mayan ruins at Piedras Negras in Guatemala, and photographed the tree-climbing lions and mountain gorillas of Uganda.