Gives practical advice on how to control nervousness, write an effective speech, avoid common errors, make use of anecdotes, quotations, and humor, deal with hostile questions, and avoid cliches
James C. Humes was Ronald Reagan's speechwriter. He also wrote speeches for George H.W. Bush, Gerald Ford, Richard Nixon and Dwight Eisenhower. He has served as a communications advisor to major U.S. corporations, including IBM and DuPont. He is the author of twenty-three other books.