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Transformation of the game
Transformation of the game
Can games be used for brand marketing, employee training, and customer management? This book says that the game is no longer the object of play. Microsoft, Burger King, US Army, and many other cases, such as when the game is used to recognize the new features of the game. Looking into the future of games that are developing as alternative media from the perspective of managers, marketers, and HR professionals.
Can games be used for brand marketing, employee training, and customer management? This book says that the game is no longer the object of play. Microsoft, Burger King, US Army, and many other cases, such as when the game is used to recognize the new features of the game. Looking into the future of games that are developing as alternative media from the perspective of managers, marketers, and HR professionals.
Paperback
Published June 30, 2014
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