Breakthrough!: A 7-Step System for Developing Unexpected and Profitable Ideas

by Paul Kurnit, Steve Lance

Consider some big ideas that have become business and cultural how Starbucks transformed a declining coffee market by combining an experience destination with a premium product. Or how the established notion that ôdolls are for girlsö was shattered by a toy line called G.I. Joe. Most people mistakenly think breakthrough ideas are a matter of divine inspiration and luck. This book reveals a step-by-step methodology individuals and organizations can use to develop, create, and nurture the kinds of new products and services that capture the publicÆs imagination. Loaded with examplesùand packed with straightforward explanations of the processes that can lead to breakout hitsùthis book shows readers how to create an idea methodology, encourage free-thinking, keep good ideas, and bring revolutionary, revenue-generating new concepts to market.

Genres: Business

215 pages, Hardcover

First published October 20, 2010

Reviews

[Melinda · Rating 4 out of 5]

Do you want to create innovation and harvest it internally? Your company should be striving to create new and useful products. This book gives you helpful hints, useful stories, and suggestions on who should be on such a team in that development. Prime the pump, it's time to get back to business.