From Kitchen to Market: Selling Your Gourmet Food Specialty

by Stephen Hall

Grab a slice of the $39 billion specialty food pie with this updated, ultimate resource for gourmet food entrepreneurs. The specialty food industry is THE proven vehicle for entry-level food distribution in the United States. Retail sales of specialty foods averaging an annual growth rate of more than 7 percent presents, to some, a great opportunity—to others, a formidable challenge. Your ability to make your mark in the industry, establish your independence, achieve success, and acquire wealth depends on how effectively you prepare, according to Stephen Hall, a long-recognized specialty food marketing professional. In From Kitchen to Selling Your Gourmet Food Specialty , Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own your own business or you are thinking about starting one, From Kitchen to Market will show you how •Identify a winning product and its most appropriate markets. •Get your product ready to market. •Advertise, promote, and sell your product. •Create your own success niche. •Professionalize your business. Also included is updated information about the role of the Internet, health and organic food markets, the latest government regulations and technological advances, and contact information for dozens of valuable resources.

Paperback

First published June 15, 2005

Reviews

[Cara · Rating 4 out of 5]

Considering starting a food business? This book is very comprehensive and detailed about how the food industry works, what's involved, and exactly what you would need to do in order to succeed. It's a little out of date, but there's a newer edition out with a different name, and I'm sure it's even more awesome. I'm disappointed to report that the reality check provided by this book has pretty much cemented my decision not to start a cheese business, but I'm grateful for the trouble it saved me by having all this information in one place. When I was starting my yarn business, I would have killed for a similarly comprehensive and detailed book about that! So many times, I've wished for a book that would tell me exactly what I needed to know. Usually there is no such book, but in the case of the cheese business, this book was it!