Creating a Good Design Company

by David Sherwin

Creating a Good Design Company
b Business Strategies and Principles That Leaders of Design Companies Must Know b

What do designers think about business? This book starts here. This course introduces the strategies and principles necessary to systematically carry out design projects, satisfy customers in various situations, and maintain management based on successful results.

Details on what to meet with clients, when to respond to requests for proposals and when to reject them, to worry about free work, and to negotiation issues. . During the project phase, we advise on the issues to consider in each process, from estimates and budget thinking, stakeholder issues, to follow-up meetings.

In the era of fierce competition and collaboration, it is no exaggeration to say that the success of a design company depends on 20% of its creative capacity and 80% of its business capacity. No, good creative starts with a great business. This book will be a management guide that provides reasonable, efficient and practical inspiration for designers, design teams, design managers, and freelancers who design is their core competence.

Paperback

Published March 25, 2017

About the author

David Sherwin is a creative director and and interaction designer that has created or co-authored multiple books and toolkits that help people become better problem solvers and business thinkers. Currently, he is a Principal Designer at frog, a global innovation firm, and a Senior Lecturer at California College of the Arts in the BFA in Interaction Design program. In his free time, he mentors designer-led startups for The Designer Fund, as well as speaks and teaches internationally at many conferences and design schools. He lives in Oakland, California, with his wife, the poet and writer Mary Paynter Sherwin.