Introduction to data analysis using Google Analytics This book is a step-by-step guidebook of how data analysis is used in various situations where digital marketing processes are developed. It is a must to be able to learn how to use Google Analytics easily by providing the best Google Analytics setup and analysis methodology so that you can apply the method of utilizing the actual Google Analytics without learning the theoretical knowledge.
1. It is necessary to have a strategy to do various marketing such as market research, planning, sales, and publicity! 2. Google Analytics, a special technology that allows you to explore online customers minds 3. Find out how to get people to come to our site, how to act, how to move, and more. From what Google Analytics is to effective case studies, you need to know everything!