Catalog Design: The Art of Creating Desire

by Dianna Edwards, Robert Valentine

Catalogs, magalogs, and netlogs will be a $100 million business by 2001. The ability to design a compelling catalog can make even experience designers more competitive. Perhaps just as important , catalogs are creative challenge almost irresistible to those who truly love graphic design. This book demonstrates the how, and why, and the what-if of great catalog design.

Genres: Design

160 pages, Hardcover

First published March 1, 2001