Influence, Belief, and Argument: An Introduction to Responsible Persuasion

by Douglas Ehninger

Each of us, every day of our lives, is bombarded by dozens of written and oral appeals aimed at influencing our beliefs or directing our behavior. In the morning, as we awaken and switch on the radio, we are greeted by an orutund voice urging us to buy fabrics at Fabs, keep healthy with Geritol, fly United to Honolulu, or insure our automobiles with Allstate.

186 pages, Paperback

First published April 1, 1974