Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization

by James D. Bamford, Benjamin Gomes-Casseres, Michael S. Robinson

Successful business alliances today are critical to the competitive advantage of many companies. Mastering Alliance Strategy presents state-of-the-art thinking and practices for using partnerships effectively. This essential resource will help you understand and use alliances better, whether you are a new or seasoned alliance professional, a business-development specialist, a line manager, or a top executive. The authors argue that the secrets to success lie not solely in the intricacies of a deal but also in the strategy and organization behind the deal. They draw ideas and tools from years of research and reporting on four elements that are key to an effective alliance strategy:
* Designing the alliance and crafting the agreement
* Managing the alliance after it is launched
* Leveraging a constellation of alliances
* Building an internal alliance capability

Genres: Business

432 pages, Hardcover

First published December 27, 2002

Reviews

[Joe · Rating 3 out of 5]

Alliances are important to many organizations today, yet many alliances fail. This book takes the collective wisdom from organizations that have formulated and implemented alliances and puts it in one place. Any executive who has the vision to support an innovative alliance (beyond marketing) will be well-served to read this book.