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Visual merchandising (PT): Vitrines e interiores comerciais
Gustavo Gili. Barcelona. 2011. 29 cm. 208 p. fot. col. Encuadernación en tapa blanda de editorial ilustrada. p. 205. Indice. Escaparatismo .. Este libro es de segunda mano y tiene o puede tener marcas y señales de su anterior propietario. 978-84-252-2262-7
208 pages, Paperback
First published March 6, 2008
48 people are currently reading
478 people want to read
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Displaying 1 - 8 of 8 reviews
March 23, 2016
I am currently in training of visual merchandiser's position, and I can tell this book is so valuable, it might be even better than just on-hands type of training. This book will be the best friend to a newbie in fashion world and extremely useful for a small boutique owner.
July 22, 2025
С одной стороны, книга поверхностная, но с другой, другой литературы на данную тему просто нет. Тем не менее, я считаю, что простой бенчмаркинг, наблюдение и здравый смысл смогут заменить эту книгу.
On the one hand, the book is superficial, but on the other hand, there is simply no other literature on the subject. Nevertheless, I believe that simple benchmarking, observation, and common sense can replace this book.
On the one hand, the book is superficial, but on the other hand, there is simply no other literature on the subject. Nevertheless, I believe that simple benchmarking, observation, and common sense can replace this book.
November 18, 2025
Leí la versión en español, personalmente me encantó. Es un libro quizá muy de nicho pero muy útil a nivel introductorio ya que cubre todos los tópicos necesarios de un profesional en Visual merchandising. Agradezco el enfoque que mira la disciplina no únicamente desde una forma artística sino como una herramienta del negocio y a fin de cuentas como una extensión de la marca. Indispensable para quienes se dediquen al área de la moda o retail.
November 24, 2024
gdybym chciała zostać visual merchandiserem to spoko, ja tylko musze zadanie na marketing zrobić
Want to read
July 30, 2008Yet again there are much better books on the bricks and mortar store than the virtual one.
Most websites build shops based on catalogues, but the great retail experiences are the shops like Selfridges that design the whole thing for maximum impact and to really create a brand through the feel of the shop.
This book looks like a good guide to what is known to work, and has some good photos - looking forward to reading it.
Most websites build shops based on catalogues, but the great retail experiences are the shops like Selfridges that design the whole thing for maximum impact and to really create a brand through the feel of the shop.
This book looks like a good guide to what is known to work, and has some good photos - looking forward to reading it.
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August 25, 2014amazing
Displaying 1 - 8 of 8 reviews