Occasionally repetitious but serves its purpose as a decent introduction. The design is pretty and the pocket size is handy.
The media section (literature, film, and television) was horribly superficial, though. The history section and the all ghastly stories of creepy creatures was ok, but there was no effort whatsoever with the latter part of the book. Occasionally the author recounted whole plots with nothing else to say, in addition to merely listing stuff. For example, with Bram Stoker's Dracula she did nothing else than tell the plot from start to finish and introduce Bram Stoker. No analysis on its influence, nothing. Oh, and why the hell would you introduce Hitchcock when he has nothing to do with vampires? Just because you talk about horror films, it's not necessary to bring him up because you're talking about a particular genre that he didn't have a direct influence on.
There were also a few inaccuracies that made me cringe. McLeod constantly misspells names, which is embarrassing since you can check them from Google in a few seconds. Jonathan Harper, Gerald Butler, Georges Méllès etc.? No. Just - no. Second, Carl Theodor Dreyer is not Swedish but Danish. These things are very tiny, but they made me a bit paranoid about the rest of the information I wasn't so familiar with. How can I be sure she wasn't more careful with the rest of it?
Unfortunately, this seems like a book that was hashed together in a hurry to cash in on the newer vampire phenomenon.