The Unauthorized Guide to Doing Business the Jamie Oliver Way: 10 Secrets of the Irrepressible One-Man Brand

by Trevor Clawson

Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests? The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver's remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or Be yourself, but more so Extend the brand Build on what you're good at Remember the social dimension Become the face of a supermarket Deal with adversity Go international Protect the brand Be controversial Be bold Want to be the best? The secrets of phenomenal success are in your hands.Check out the other Unauthorized Guides in this Richard Branson ; Duncan Bannatyne ; Alan Sugar ; Bill Gates ; and Philip Green .

Genres: Business

216 pages, Kindle Edition

First published January 1, 2010

Reviews

[Irina · Rating 5 out of 5]

I was surprised by the low ratings here. Of course it is an unauthorized guide, so the author tried to reverse-engineer how Jamie Oliver was thinking and taking decisions.
I have never seen any show with Jamie Oliver nor read one of his books, but for me he is the most present food-guy in any country and I was wondering how he achieved it. My takeaways from this book:
- collect a lot of experience and get a proper training in your primary field
- then add a bit of luck
- stay true to yourself and your mission in all your projects and businesses
- when having problems with your primary business focus on something bigger than your original business while staying true to your mission
- negotiate (especially to stay true to your mission)
- hire experienced and motivated people and really delegate responsibility
- find experienced partners when entering new markets

I also liked all the background information about Britain and other British enterpreneurs.

[Zita Gudauskienė · Rating 3 out of 5]

Pateikiama 10 patarimų apie verslo idėjų ir bendradarbiavimo pavyzdžių bei patirčių.

[Ralf Larisch]

Ein Ratgeber, keine Biografie, erst Recht keine Kochrezepte.
Ein Buch das mich immer wieder inspiriert. Vor allem (Zitat aus dem Buch: Seite 64) "Diversifizieren", (...) hat er die Macht seines Renommees genutzt, - die Stärke seiner Marke, - um zu diversifizieren. (...)
Das was man kann auf andere Märkte ausweiten. So schreibt er Kochbücher (Ist weiter in seinem Fach), verkauft Pfannen, Töpfe, ist Fernsehkoch, Berater usw. alles innerhalb seines Fachgebietes, jedoch in unterschiedlichen Branchen. Großartig, ein Lehrbuch in Wirtschaft.

[Evgeniya · Rating 2 out of 5]

Книга ни о чем. На протяжении многих глав обсасывается одна и та же идея.
Никаких действительно полезных или мотивирующих вещей в книге нет.
Весь смысл кратко изложен в последних двух главах. Их достаточно к прочтению