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The Experience Effect: Engage Your Customers With a Consistent and Memorable Brand Experience
The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty. Jim Joseph calls this ideal combination the 'experience effect', and in this book he shows how any business can create one for its brand. Filled with practical advice and real-life examples. Whatever the business, whatever the size, "The Experience Effect" will help companies create a simple yet powerful brand experience that resonates purpose fully, consistently, and continuously with customers.
222 pages, Hardcover
First published May 3, 2010
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Displaying 1 of 1 review
September 16, 2015
Just finished Jim's book.
"My goal at the outset of this book was to offer practical, real life advice to help you be a better marketer. I promised not to be too theoretical and not to use too many buzzwords. I wanted the book to be simple and pragmatic. I've tried to make this book enjoyable to read, not too theoretical, and certainly applicable to your own business."
The book is certainly all this an much more. For me it was the most entertaining and fun, and useful book on marketing I've read written in a human language I can relate to.
I certainly feel like I know something about marketing now, something I can actually start applying now. For my personal brand.
I got myself a clear action plan finally after reading this book.
Before this book marketing was a concept too complicated to deal with myself. Now, even without a marketing professional by my side I'm sure I can become more successful, provide more value and better experience to my customers, find more customers and enjoy what I do more
"My goal at the outset of this book was to offer practical, real life advice to help you be a better marketer. I promised not to be too theoretical and not to use too many buzzwords. I wanted the book to be simple and pragmatic. I've tried to make this book enjoyable to read, not too theoretical, and certainly applicable to your own business."
The book is certainly all this an much more. For me it was the most entertaining and fun, and useful book on marketing I've read written in a human language I can relate to.
I certainly feel like I know something about marketing now, something I can actually start applying now. For my personal brand.
I got myself a clear action plan finally after reading this book.
Before this book marketing was a concept too complicated to deal with myself. Now, even without a marketing professional by my side I'm sure I can become more successful, provide more value and better experience to my customers, find more customers and enjoy what I do more
Displaying 1 of 1 review