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Minding Your Dog Business
Get ahead of your competition—and stay there!
Setting up and running a successful dog-related business is an achievement in itself, but building a business with staying power that can succeed over the long run is the ultimate test for a dog pro. dogTEC's Veronica Boutelle and Rikke Jorgenson new book will help guide you as you work to build your dog business, whether you are a trainer, a dog walker, a dog sitter, or a daycare owner. Of special interest to many of you dog pros will be the up to date information on the latest in marketing technologies and techniques as well as how to manage your business during economic downturns.
-How to develop your business for long-term financial security and personal fulfillment.
-How you can become more comfortable and effective at selling your services.
-What the smartest, easiest, least expensive ways to market yourself are. Should Google Adwords, Facebook, and Twitter be part of your marketing plan?
-How to level out the scheduling-and-revenue roller coaster of seasonal fluctuations.
In straightforward language, sprinkled throughout with humor, Veronica and Rikke show you how to make choices that are right for you in an ever more competitive market A truly great resource for dog pros.
What dog trainers are saying about Minding Your Dog Business
Veronica and Rikke hit the bull's-eye in their emphasis on clarity and plain English in all client dealings, and sophisticated, up-to-the minute business strategies. There is an ah-ha moment sometimes several on every page.
Jean Donaldson, The Academy for Dog Trainers, author of Culture Clash, Mine!, and Dogs Are From Neptune
Without a doubt the most useful compendium of marketing and business development advice available for dog professionals. Practical, easy-to-read, insightful and innovative an essential read for anyone who wants to be a successful dog trainer.
Dr Ian Dunbar, veterinarian, animal behaviorist, and author of How to Teach a New Dog Old Tricks
Setting up and running a successful dog-related business is an achievement in itself, but building a business with staying power that can succeed over the long run is the ultimate test for a dog pro. dogTEC's Veronica Boutelle and Rikke Jorgenson new book will help guide you as you work to build your dog business, whether you are a trainer, a dog walker, a dog sitter, or a daycare owner. Of special interest to many of you dog pros will be the up to date information on the latest in marketing technologies and techniques as well as how to manage your business during economic downturns.
-How to develop your business for long-term financial security and personal fulfillment.
-How you can become more comfortable and effective at selling your services.
-What the smartest, easiest, least expensive ways to market yourself are. Should Google Adwords, Facebook, and Twitter be part of your marketing plan?
-How to level out the scheduling-and-revenue roller coaster of seasonal fluctuations.
In straightforward language, sprinkled throughout with humor, Veronica and Rikke show you how to make choices that are right for you in an ever more competitive market A truly great resource for dog pros.
What dog trainers are saying about Minding Your Dog Business
Veronica and Rikke hit the bull's-eye in their emphasis on clarity and plain English in all client dealings, and sophisticated, up-to-the minute business strategies. There is an ah-ha moment sometimes several on every page.
Jean Donaldson, The Academy for Dog Trainers, author of Culture Clash, Mine!, and Dogs Are From Neptune
Without a doubt the most useful compendium of marketing and business development advice available for dog professionals. Practical, easy-to-read, insightful and innovative an essential read for anyone who wants to be a successful dog trainer.
Dr Ian Dunbar, veterinarian, animal behaviorist, and author of How to Teach a New Dog Old Tricks
144 pages, Paperback
First published May 20, 2010
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43 people want to read
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Displaying 1 - 3 of 3 reviews
May 6, 2017
A really good book if you have a Dog Business or want to start one. Had some great tips I am going to apply to my own business. Although it's based on the American dog business you can also apply a lot of tips to Dutch market :-D
January 1, 2020
An excellent overview of the functioning of running a dog business. Applicable to any dog business in the industry!
February 6, 2012
This was a very interesting book. Written by a consultant group to help people start animal based businesses, it was full of interesting suggestions and ideas. Worth a read.
Displaying 1 - 3 of 3 reviews