Fire Eating: A Manual of Instruction

by Ben Mack

Book by Garth, Benjamin, Cowan, Jeffrey W.

Paperback

First published January 1, 1993

About the author

A recovering advertising executive, a sales and marketing expert and a career ad-man-former Senior Vice President BBDO, J. Walter Thompson Planning Director and Memeticist for WONGDOODY.

"Bill Hicks, please forgive me."
~Ben

Although author of progressive literary art like Poker Without Cards & FreeBookWorthReading.com, Ben is not widely discussed for his Cyber Punk writing.

Instead, Ben Mack is best known for his huge accomplishments in marketing and advertising. He won an American Marketing Association Effie Award for taking Yomega Yo-Yos from $8 million a year to over $120 million dollars a year!

How? Ben has uncovered an underlying structure of branding that has never before been revealed until his best selling book Think two Products Ahead.

What you are about to learn will reinforce and leverage your inner game of success.

Ladies & Gentlemen, please help me welcome a Magic Castle award winning magician, a student of Buckminster Fuller, a former Senior Vice President of BBDO, Brand Strategy Director on Cingular…

Ben Mack!